Digital Media Consultant

Role: Digital Media Consultant

Level: 9 - Specialist

We are seeking a digital specialist with a minimum 3-5 years of media experience to join the team and lead digital media projects with large clients. This role reports to the Media & Marketing Performance Practice Lead.

You will be an expert in using digital media to drive ROI and have particular aptitude in paid search, social and programmatic. Hands on digital buying expertise would be a bonus. Knowledge of or hands on experience with first party data strategy/management and e-commerce would be preferable.

You will bring an ambition to this role and constantly be searching for new opportunities to deliver returns for our clients. You will be comfortable with using various tools to analyse data and optimise performance.

You should have a strong opinion on how clients can use first party data to transform the way they communicate with customers.

This role will be client facing and offers a high level of autonomy, so you must be competent to communicate with clients and able to manage a project end to end.

This is a 'consulting' role, not an Account Management role, so you must bring a business development mindset and be comfortable coming up with ideas, products and services to help clients get the most from their media spend.

In this role you will work closely with the other members of the practice to build a world class media offering. You will have access to the scale, capabilities and media buying power within the wider Accenture Song network.

You will also work closely with the other practices helping to embed a performance mentality within the agency.

While the role requires an individual who has a high level of experience in digital performance marketing, candidates must also have respect for and some knowledge of broader 'traditional' media channels and their role in the media mix.

Key Responsibilities: Performance Marketing Strategy & Consulting

• Work closely with other agency practices to deliver collaborative, high quality, strategic proposals and manage projects end to end.
• Deliver analytical and innovative digital performance thinking, be able to use all key industry tools to drive insight and robust recommendations.
• Comfortable building cases for investment or de-investment in both traditional and digital media channels.
• Knowledgeable on data strategy and the e-commerce landscape.

Performance Marketing Delivery

• Strategise, execute, manage and oversee all digital advertising including PPC, display advertising, remarketing, paid social, and other online advertising channels.
• Analyse and report on key performance data, finding real insight in data sets to help drive growth.
• Own measurement and tracking requirements for all digital advertising ensuring we can track all stages of the funnel and effectively report on ROI.

New Business & Practice Growth

• Build a strong relationship with mid to senior level clients, creating opportunities to expand the agencies relationship. Find ways for the practice to add value within the wider agency, bringing media and performance value to wider 'creative' or 'strategy' briefs.Look for new revenue opportunities based on existing internal and companywide skillset.
• Act as a 'performance marketing' expert for the agency, adding value where relevant.

Experience/Skills Required:

Your background might be within digital strategy, planning or buying in a 'traditional' media agency or working client/platform side in a Performance Marketing role. You may also come from a consulting or auditing background.

Key experience would include:

Technical

• Hands on experience of digital/social media buying.
• Proven ability to craft digital media strategy and campaigns that have delivered growth.
• Budget management and commercial experience.
• High level of digital media strategy and planning experience.
• Understanding of broader media strategy and marketing science trends.
• Knowledge and ability across all digital channels and platforms (social, display, video, PPC etc) understanding the roles each plays within the consumer journey.
• Respect for creativity and the creative process.
• Strong knowledge of all major analytics tools.
• Highly developed verbal and numerical skills, demonstrated numerate ability.
• Visionary and has an interesting opinion on the future of media.
• Comfortable working from the highly strategic to tactical delivery.
• Professional certification in platforms like Google & Facebook.
• Creative, integrative thinker - able to pull together multiple viewpoints and understand broader marketing & business problems.