Digital Marketing Specialist (m/f/d)

At TESTEX, we don't just test textile certification - we help shape a more sustainable, responsible, and transparent global textile industry. With colleagues and clients all over the world, our work makes products safer, supply chains more sustainable, and brands more trustworthy. Now, we are building a new global marketing team and strategy - and this is your chance to be part of it from the beginning.
We are seeking a skilled team member to join our team in Vienna:

Digital Marketing Specialist (m/f/d)

As our Digital Marketing Specialist, you will become the operational and analytical powerhouse of our marketing organization. You will design, build, and continuously improve our digital marketing ecosystem - from websites and landing pages to performance campaigns, tracking, and lead processes. Your work will directly influence how we grow, connect with customers worldwide, and accelerate sustainable innovation across the textile industry.
This is not a "maintenance" role. This is a build, test, learn, and scale role. You will help create the digital backbone of a global brand.

Key Responsibilities

Digital Platforms & CMS

• Maintain, enhance, and continuously optimize websites, landing pages, and microsites
• Ensure high standards of performance, usability, and technical excellence across all digital touchpoints
• Deliver seamless, user-centric digital experiences aligned with business objectives

Performance Marketing & Always-On Campaigns

• Plan, execute, manage, and continuously optimize performance marketing initiatives across platforms such as LinkedIn Ads, Google Ads, and potentially Programmatic/DV360
• Drive budget efficiency, conversion optimization, and scalable growth
• Collaborate closely with the Campaign Manager on push and lead generation campaigns

SEO & Content Performance

• Lead holistic SEO and content optimization efforts - technical, on-page, keyword-driven, and journey-based
• Analyze and optimize content, funnels, and conversion performance to continuously improve results
• Strengthen organic visibility and ensure sustainable inbound growth

Tracking, Analytics & Reporting

• Design, implement, and maintain robust tracking frameworks (e.g., GA4, Tag Manager)
• Build and manage dashboards and standardized reporting structures
• Ensure data accuracy, transparency, and actionable insights for informed decision-making

CRM & Digital Lead Processes

• Support the development and optimization of the CRM ecosystem
• Integrate campaigns, forms, and digital touchpoints with CRM systems
• Enhance lead capture processes and data quality to maximize marketing effectiveness

• Confidence working with modern CMS platforms (TYPO3, AEM, WordPress or similar)
• Strong UX instinct for creating seamless, high-converting B2B experiences
• Solid know-how in SEO, performance marketing, and digital growth tactics
• Hands-on mindset with tracking, analytics, and data-driven optimization
• Understanding of sales processes and close collaboration with commercial teams
• Experience connecting CRM, marketing automation, and digital channels into smart lead flows
• Clear communicator who can guide, train, and inspire stakeholders
• Analytical thinker, structured, reliable, and proactive with a solution-first attitude
• Open-minded, adaptable, and comfortable working in a multicultural environment
• Fluent in German and English; additional languages are a plus
• Team player with a customer-centric mindset and strong alignment with TESTEX values
• Valid work permit for Austria or Switzerland

For legal reasons, we would like to point out that the minimum gross salary for this position, based on our collective agreement, is € 2.534,74/month (full-time, 40 hours/week).Depending on your qualifications and experience, we offer a market-aligned and competitive salary that may significantly exceed this minimum.

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