Digital Marketing Officer Ruth Strauss Foundation

Salary

£28,000 - £30,000

Reporting To

Head of MarComms and Digital

Accountable To

Board of the Ruth Strauss Foundation

Location

Hybrid: minimum 2 days a week in London Office + Events

Job Purpose

This is a hands-on role focused on managing and delivering high-quality content across digital channels including social media, website and email to promote events, increase fundraising income and raise awareness of our mission. You will have proven experience as a skilled content creator, communicator and community builder with an excellent eye for design and tone and a passion for storytelling.

Key Responsibilities

• Social Media Management
  • Manage day-to-day activity across all social media platforms ensuring content is timely, relevant and on brand.
  • Input to the social strategy, aligning activity with campaigns and events.
  • Engage with followers and relevant content - including the cricket community and influencers to drive further growth and engagement.
• Content Creation & Copywriting
  • Create high-quality, engaging content - including video, photo and graphic content across social, website, blog and email.
  • Write compelling, brand aligned copy that promotes our fundraising, mission and comms efforts.
  • Collaborate across departments to tell powerful, impactful stories.
• Community Building
  • Grow and nurture our online communities including across social, web and database.
  • Identify and engage with influencers, partners and ambassadors to extend our reach.
• Website & Email Management
  • Create, manage and optimise website content (WordPress) to improve search rankings, user engagement, and SEO performance.
  • Create direct marketing campaigns on marketing automation platform (DotDigital).
  • Devise and execute strategies to grow our database using existing platforms as well as researching and surfacing new ones.
• Analytics & Reporting
  • Utilise analytics to feed into and help inform decision making.
  • Monitor performance and use insights to suggest immediate and longer-term campaign optimisations to maximise KPIs.

Expertise Required

• Proven relevant experience in the non-profit, corporate or agency sectors.
• Strong understanding and ear to the ground attitude towards social media/digital platforms and trends.
• Demonstrable ability to create engaging, impactful content across different formats.
• Knowledge and experience with various online and digital content management and analytics tools. e.g. Microsoft365, WordPress, Dotdigital, Canva, Adobe Suite, Google Analytics, Meta insights etc.
• Strong organisational skills and an ability to work calmly under pressure whilst balancing competing priorities and deadlines.
• Excellent written and verbal communication skills and exceptional accuracy in copywriting.
• Able to work with sensitivity around topics of incurable cancers and grief.
• Understanding of or interest in cricket and sport a plus.

About The Foundation

In early 2018, Ruth Strauss, the late wife of Sir Andrew Strauss, the former England cricket captain, was diagnosed with an incurable lung cancer that affects non-smokers. Ruth died on 29 December 2018; she was 46 years old and mother to two children, then aged 10 and 13.

In her memory, Sir Andrew has launched The Ruth Strauss Foundation to:

• Provide emotional support for families to prepare for the death of a parent from cancer
• Raise awareness of the need for more research & collaboration in the fight against non-smoking lung cancers

How To Apply

We are committed to being an inclusive workforce that fully represents many different cultures, backgrounds and viewpoints. We welcome applications that help us in our mission to be a place where you can be yourself and thrive.

Please send your CV and covering letter to

Interviews will be planned as applications come in. The application process may close early.

If you have any queries on this role, please contact:

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