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Digital Marketing Managers
Posted 1 hour 11 minutes ago by Back4good
Permanent
Full Time
Marketing & PR Jobs
Dublin, Dublin, Ireland
Job Description
Job Title: Digital Marketing Manager
Location: Dublin/Cork/Galway
Employment Type: Full-time
Salary: Competitive, based on experience
Job OverviewWe are seeking a number of Digital Marketing Managers to lead our clients online marketing efforts, drive brand awareness, and generate leads through digital channels. The ideal candidate will have a strong background in digital marketing strategies, including SEO, PPC, social media, email marketing, and content marketing.
Key Responsibilities- Develop and execute digital marketing strategies to increase brand visibility, engagement, and conversions.
- Manage SEO/SEM efforts, including keyword research, on-page optimisation, and paid advertising (Google Ads, LinkedIn Ads, etc.).
- Oversee social media marketing (Facebook, Instagram, LinkedIn, Twitter, TikTok) and create engaging content.
- Plan and execute email marketing campaigns (newsletters, automation, lead nurturing).
- Analyse performance metrics (Google Analytics, HubSpot, etc.) and optimise campaigns for ROI.
- Collaborate with content creators, designers, and external agencies to produce high-quality digital assets.
- Stay updated on digital marketing trends and implement best practices.
- Manage budgets, track KPIs, and report on campaign performance to stakeholders.
- 3+ years of experience in digital marketing, preferably in a managerial role.
- Proven track record in SEO, PPC, social media, and email marketing.
- Proficiency in Google Analytics, Google Ads, Meta Ads Manager, and marketing automation tools (e.g., HubSpot, Mailchimp).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and project management skills.
- Bachelor's degree in Marketing, Business, or a related field (preferred).
- Experience with e-commerce marketing (Shopify, WooCommerce).
- Knowledge of UX/UI principles and conversion rate optimisation (CRO).
- Certifications in Google Ads, Meta Blueprint, or HubSpot.
- Competitive salary & performance bonuses.
- Flexible/hybrid working options.
- Professional development opportunities.
Interested candidates should submit their CV and cover letter to
Back4good
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