Digital Marketing Manager

Digital Marketing Manager

Full-Time, PermanentSalary: £62,000 per annum

Location: London Bridge, Hybrid (3 days on site)

Are you the kind of person who checks campaign performance before your morning coffee?

My client is one of Britain's busiest train operators, running 1,700+ services a day across London, Kent and East Sussex, connecting 500,000+ passengers and 180 stations.

They are about more than getting people from A to B. They are about the moments that make journeys better and for their customers and colleagues.

They're proud to be recognised as:

• A Great Place to Work (National Rail Awards 2023)
• A WORK180 Employer for Women

Benefits

Alongside a competitive salary, you'll receive:

• Final salary pension
• 25 days annual leave + bank holidays
• Free rail travel across their network

They're looking for an experienced Digital Marketing Manager who knows how to turn strategy into results, data into insights, and ideas into campaigns that deliver.

This is a fantastic opportunity to lead digital marketing activity across multiple channels, driving customer acquisition, engagement, retention and revenue growth. You'll be the go-to expert for all things digital, from ECRM and personalisation to analytics, campaign optimisation and performance marketing.

If you're a commercially minded marketer who loves seeing the numbers move in the right direction and gets a buzz from creating standout campaigns, we'd love to hear from you.

What you'll be doing

• Developing and leading the digital marketing strategy
• Owning the ECRM strategy, driving customer engagement, loyalty and retention
• Planning, delivering and optimising multi-channel marketing campaigns
• Monitoring campaign performance and turning data into actionable insights
• Managing marketing budgets and maximising ROI and ROAS
• Collaborating with internal stakeholders and external agencies to deliver high-performing campaigns
• Leading and developing team members, providing coaching and support
• Keeping ahead of digital trends and identifying opportunities for innovation and growth

What they're looking for

• Proven experience in a Digital Marketing Manager role or similar
• Strong knowledge of paid and organic digital marketing channels
• Experience managing ECRM programmes, customer segmentation and lifecycle marketing
• Excellent analytical skills with a data-driven approach to decision-making
• Strong stakeholder management and communication skills
• Experience managing budgets and delivering measurable results
• A commercially focused mindset with a passion for performance
• CIM qualification or equivalent would be advantageous

The ideal candidate

You're curious, driven and always looking for the next way to improve performance. You know your CTR from your CPA, your automation from your personalisation, and you understand that great marketing is about more than clicks. It's about creating meaningful customer experiences that deliver measurable business outcomes.

If you're ready to take ownership of a high-impact digital marketing function and make great things happen, we'd love to hear from you.