Digital Marketing Manager

Job Title: Digital Marketing Manager Location: Manchester (Hybrid - 3 Days in Office)

Digital Marketing - Google Ads - HTML - Design

Overview

We're looking for a commercially driven Digital Marketing Manager for a client of ours to lead performance activity across a portfolio of brands. This is a hands-on, results-focused role where you'll take ownership of planning, delivering and optimising multi-channel digital campaigns.

You'll play a pivotal role in driving customer acquisition, improving retention and maximising revenue growth through data-led marketing strategies.

Key Responsibilities

• Lead and manage the email marketing strategy, including campaign builds, automation workflows, segmentation, A/B testing and performance reporting
• Plan, launch and optimise paid advertising campaigns across Google Ads, Meta and other relevant platforms
• Develop and execute both organic and paid social media strategies
• Monitor and analyse performance metrics such as CPA, ROAS, CTR and conversion rates, implementing continuous optimisation
• Collaborate with internal teams to enhance landing pages, creative assets and overall conversion performance
• Produce clear, insight-driven weekly and monthly performance reports with actionable recommendations

Skills & Experience Required

• Proven track record in digital performance marketing
• Strong hands-on experience with Google Ads and paid social platforms
• Experience using email marketing platforms and building automation journeys
• Analytical mindset with the ability to interpret campaign data and translate it into commercial action
• Basic HTML knowledge and design capability for email and landing page edits
• Commercially aware, proactive and confident managing activity across multiple brands

Job Title: Digital Marketing Manager Location: Manchester (Hybrid - 3 Days in Office)

Digital Marketing - Google Ads - HTML - Design