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Digital Content, Web Specialist

Posted 1 day 6 hours ago by Jobtailor

Permanent

Full Time

Other

Dublin, Dublin, Ireland

Job Description

Responsibilities

Project lifecycle management, including participation in assessments of new project requests
Project management and schedule management
Work closely with Web Development teams to enable the delivery of technical facets associated with projects that will enhance customer and brand experience
Recommend digital marketing and experience solutions for websites and apps for the brand and product teams and integrate all solutions to fit into an overall marketing campaign
Develop a deep understanding of stakeholders' strategic objectives and problems to solve in close alignment with the Project Management Liaison (PML)
Website content editing
Partner with PML & stakeholders to get briefed on overall objectives and problems to scope projects, including functional requirements as well as dependencies, schedules, and budgets
Recommend digital tactics as part of an integrated digital marketing communication plan (independently or together with agencies) to support brand strategies
Develop clear, integrated campaigns and execute digital tactics and traditional channel projects as assigned (focus is on digital)
Collaborate with PML & stakeholders in the various segments of projects to ensure effective and on time project management
Execute on the areas of subject matter expertise and assigned projects
Understand the important metrics associated with the area of subject matter expertise and assigned projects, to set KPI targets aligned to overall CEE and industry benchmarks
Collaborate with internal teams to ensure all components of the measurement plan are in place so campaigns and projects can be measured and presented against their agreed KPIs, including analytics and reporting for digital activities
Continuously advise on optimizations and improvement processes to enhance the overall delivery of solutions
Build rapport and partnership with various internal cross functional groups (e.g., Marketing, IT, legal, regulatory) to provide scalable enterprise solutions when business needs require
Support and contribute to advancements in digital capabilities within the company and participate in the evaluation of new vendor/technologies as requested

Requirements

A minimum of 4+ years of applicable experience in digital marketing
CMS - Liferay, Sitecore, Wordpress or similar
Project Management - Wrike, Asana, Slack or similar
Marketing Automation - Marketing Cloud, SFDC, Hubspot, Marketo, Mailchimp, Pardot
Bachelor's degree
Desirable: Analytics - Google Analytics, Google Data Studio or similar
Design - Creative cloud suite (e.g., Photoshop, InDesign, Illustrator)
Webinar - WebEx or similar
Marketing, Advertising, communications, technology experience
Marketing Cloud Certified
Hubspot Certified
Adobe Certified