Digital Content & Web Producer

We're seeking a hands-on creative and digital producer to join our team in a contract role. The ideal candidate thrives in fast-paced fashion environments, owns both storytelling and execution, and brings a sharp eye for brand, content, and digital performance.

Key Responsibilities:

Content Creation & Social Media

• Develop and execute content strategy across Instagram, brand websites, and digital platforms for Ports Group brands.
• Lead photo and video productions (lookbooks, event coverage, branded content) from concept through post-production.
• Create compelling digital assets, including short-form videos, teasers, editorial stories, and event highlights that reflect brand tone.
• Drive Instagram content planning - manage influencer activations, campaign rollout, and organic engagement without agency support.

Website Management & Digital Amplification

• Manage and maintain brand websites (excluding e-commerce), ensuring accuracy, visual consistency, and timely updates.
• Optimize web content through SEO, metadata structuring, keyword planning, and internal linking to improve search performance.
• Leverage amplification tools and tactics such as SEM, paid social boosts, and content tagging to expand reach and engagement.
• Track site performance and content engagement through Google Analytics and other dashboards to inform content decisions.

Strategy, Workflow & Collaboration

• Oversee content and production budgets, ensuring timely and high-quality asset delivery within resource constraints.
• Collaborate closely with design, marketing, and development teams to ensure integrated storytelling across all touchpoints.
• Identify performance trends and content opportunities through regular analytics reviews and cross-functional check-ins.

Requirements:

• 8+ years of experience in fashion, content production, or digital marketing.
• Hands-on approach - thrives in lean teams, solves proactively, and executes with precision.
• Experience with website CMS platforms (e.g., Shopify) and editorial workflows (non-e-commerce).
• Strong proficiency in Photoshop, Illustrator, and Canva; familiarity with AI tools (Midjourney, Runway ML, Adobe Firefly, Sora, Kling AI, etc.) is a strong plus.
• Confident using Google Analytics and Excel (VLOOKUP).
• Keen aesthetic sensibility and a sharp eye for social-forward content.
• Experience in agency or in-house creative environments is a major advantage.

Remarks: Kindly submit your résumé in English for our review.