Digital & Performance Marketing Executive

Role: Digital & Performance Marketing ExecutiveReporting to: Acquisition & Performance LeadLocation: Hybrid (3 days per week in Clapham JunctionHere at The Gym Group we believe we are simply the best in our industry! Our amazing teams have skills, abilities and can-do attitudes that make this a great place to work! We have strong, embedded values and an easy-going culture which ensures we put our people first. We pride ourselves on being fun, innovative, inclusive and engaging.So, what's stopping you? Apply today and be YOU with us!What you need to know about us The Gym Group is not like your average gym! To our members we're the lowest cost nationwide 24/7 Gym with over 245 gyms and counting!Our teams we are fun, welcoming, engaging and inclusive. We challenge our limits and push ourselves to impact positive change with our goals and initiatives. We take steps into new areas with a real and authentic purpose - It's our mission to break down barriers to fitness for all.We're in our industry when it comes to our values, our culture and our people - check out Glassdoor if you don't believe us. We offer a fantastic place to work in a great working culture. We have been recognised as by The Sunday Times as one of The Best Places to Work which is all down to our great leaders and exceptional teams.We may be one of the leading budget gym chains in the UK but there's nothing budget about our investment into our people. We have retained GOLD in our investors in people award for the last 6 years and GOLD in wellbeing this year.We're recognised as a disability confident and inclusive employer which is something we are truly proud of. We have a brilliant team and opportunities for development and growth with support for success. Having recently undertaken some huge projects from a digital point of view and our plans are to keep being innovative, creative and agile in all that we do.About the role As Digital & Performance Marketing Executive, you'll play a key role in driving member acquisition and growth through integrated, full-funnel marketing campaigns. Reporting to the Acquisition & Performance Lead within the Digital Trading Team, you'll plan, deliver, and optimise activity across digital and offline channels - including PPC, paid social, YouTube, affiliates, OOH, radio, VOD, CTV, and TV. Working closely with agency partners and teams across Marketing and Commercial, you'll support core business performance as well as new gym openings and local campaigns. From planning and briefing to execution and optimisation, you'll help ensure campaigns are impactful, cohesive, and commercially effective. Key Responsibilities: Campaign Delivery & Optimisation

• Plan, brief, execute, and optimise acquisition campaigns across digital and offline channels (PPC, paid social, YouTube, affiliates, OOH, radio, VOD, CTV, TV).
• Monitor and analyse performance to maximise ROI and meet trading targets.
• Test and scale new channels and tactics to drive member growth.

Business & Growth Support

• Deliver campaigns supporting core trading, new gym openings, and regional initiatives.
• Ensure activity aligns with business priorities and local market needs.
• Contribute to achieving acquisition goals across the full marketing funnel.

Collaboration & Stakeholder Management

• Work alongside internal teams (eCommerce, CRM, Analytics, Brand, PR, Design Studio, Pricing, Promotions, New Openings).
• Partner with external agencies, affiliate networks, and media/tech providers to deliver effective campaigns.
• Ensure campaigns are integrated, consistent, and commercially impactful.

Performance & Reporting

• Track, measure, and report on campaign results using analytics and media measurement tools.
• Share insights and recommendations to improve future activity.
• Support wider commercial reporting by feeding into performance dashboards and reviews.

About you Experience & Mindset

• 2-3+ years in acquisition media and performance marketing within fast-paced, D2C eCommerce businesses.
• Strong trading mindset with proven ability to hit weekly/monthly acquisition targets.
• Understanding of subscription eCommerce levers (traffic, conversion, AOV, CPA, ROAS, LTV, churn, product mix).
• Proactive problem-solver, comfortable with challenge and continuous optimisation.

Channel Expertise

• Hands-on experience in at least 2-3 key channels: Paid Search (Google/Bing), Paid Social (Meta, TikTok, Snapchat, LinkedIn), YouTube/Display, Programmatic, Affiliates.
• Understanding of how channels work together across the full funnel, with appetite to broaden expertise.
• Familiarity with offline/ATL channels (TV, Radio, OOH) and their role in supporting digital performance.

Collaboration & Project Management

• Skilled at cross-functional working with creative, tech, pricing, and commercial teams.
• Experience managing trading calendars, seasonal peaks, and BAU campaign activity.
• Strong planning, organisational, and communication skills; confident presenting insights to senior stakeholders.

Technical & Analytical Skills

• Experience with analytics tools (GA4, Adobe Analytics) and BI/visualisation platforms (Looker Studio, Power BI).
• Competent in conversion tracking, tag management (GTM), and pixel implementation.
• Knowledge of attribution models (Last Click, DDA, MMM, geo holdouts).
• Familiar with DCO and automation tools (Smartly, Hunch).
• Advanced Excel and PowerPoint; experience with workflow/ticketing tools (e.g. Asana, Jira, Trello).