Digital and Campaigns Specialist

About the role

An exciting opportunity has opened up in the Marketing Team. In the role, the successful candidate will:

Digital Campaigns

• Plan, execute and optimise digital campaigns across paid social, search and display with the digital team
• Support full funnel activity, balancing awareness led and acquisition focused campaigns
• Strong understanding of PPC and digital advertising, with proven experience optimising campaigns, including targeting, budget control and performance optimisation
• Manage and control campaign planning and content calendars
• Track spend and performance to ensure efficient use of budget and strong ROI
• Work with internal teams or external agencies on creative assets, messaging and landing pages
• Work with the digital team to better align campaigns with SEO and GEO strategy
• Report on campaign effectiveness

Social Media (Primary Focus: LinkedIn)

• Manage and optimise LinkedIn presence, including organic and paid activity
• Plan and deliver LinkedIn content and campaigns aligned to brand awareness and acquisition objectives
• Execute LinkedIn campaigns end to end (targeting, creatives, budgets, optimisation and reporting)
• Apply platform best practice and performance insights to continuously improve results

Marketing Communications

• Deliver marketing communications activity across digital channels
• Develop and adapt campaign messaging for different audiences and objectives
• Ensure consistent tone of voice and brand application across all outputs
• Familiarity of working with Canva

Analytics & Reporting

• Use web analytics dashboards to track traffic, user behaviour and conversions
• Monitor campaign performance and produce clear, insight driven reports
• Translate performance data into practical recommendations and optimisation

About you

• 4-5 years' experience in digital marketing and marketing communications
• Strong hands on experience with LinkedIn (organic and paid)
• Solid working knowledge of web analytics tools (such as Google Analytics)
• Experience delivering digital campaigns with brand awareness and acquisition goals
• Good understanding of marketing communications principles and audience led messaging
• Strong copywriting and content editing skills
• Confident working independently and managing multiple campaigns
• Knowledge of SEO and landing page optimisation

• Experience in B2B, professional services or regulated environments (desirable/nice to have)
• Familiarity with CRM , campaign and/or marketing automation platforms (desirable/nice to have)
• Experience working with external agencies (desirable/nice to have)

Important Information

Davy is an equal opportunities employer, committed to fostering an inclusive and diverse workplace. We value diversity in both background and experience, and even if you don't meet all of the requirements outlined in the job description, we still encourage you to apply. We review all applications received. As part of our commitment to creating an accessible environment, we want to ensure that everyone has an equal opportunity to participate in the interview process. If you require any reasonable accommodations, please let us know, and we will do our best to make the necessary arrangements.

Appointment to this role is subject to the candidate's eligibility to work in Ireland.