Digital Analytics Specialist

Ind & Func AI Decision Science Team Lead/Consultant Mid-Level Full time

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skill sets and next-generation technology to each business challenge.

We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity. Year after year, Accenture is recognized worldwide not just for business performance but for inclusion and diversity too.

"Across the globe, one thing is universally true of the people of Accenture: We care deeply about what we do and the impact we have with our clients and with the communities in which we work and live. It is personal to all of us." - Julie Sweet, Accenture CEO

Imagine being part of team that helps transform leading organizations and communities around the world!

You will have marketing analytics or web analytics background and will be comfortable using data to help advise clients on website design, user journey analysis, media advisory and digital strategy.

During client projects you will contribute to promoting a customer-centric vision of digital marketing, based on the systematic and methodical use of data to support decisions as well as supporting Accenture to evolve its digital analytics offering.

Key Responsibilities:

Set strategic vision for digital analytics in-line with broader client landscapes, e.g. marketing, technology, data etc

Establish our client's measurement strategies for their digital assets, including web and app.

Audit and define digital analytics tagging implementations with the ability to work with both business and technical stakeholders to ensure that tracking requirements are captured and implemented accurately.

Define dataLayer structures and other key requirements for digital analytics purposes

Analyse website traffic, user engagement, and conversion rates to identify opportunities for optimization.

Create dashboards and reports to track key performance indicators (KPIs) and communicate insights to stakeholders.

Employ and implement digital analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor digital campaigns and identify areas for improvement, including both web and apps.

Collaborate with Marketing teams to measure the effectiveness of digital campaigns and recommend strategies for maximizing ROI.

Work with multiple teams across MMM project from the business and internal analytics teams.

Data Collection and Preparation: Gathering and cleaning data from various sources to ensure it is ready for analysis. This involves working with large datasets and ensuring data quality and consistency.

MMM Model Development: Assisting in the development and validation of marketing mix models. This includes selecting appropriate modelling techniques and ensuring the models are robust and accurate.

Stay updated on industry trends and best practices in digital analytics to drive innovation.

Skills Profile:

Strong experience in digital analytics or similar role, preferably in a retail or e-commerce environment.

Advanced understanding of matrixed organisations and comfortable in managing cross functional teams

Skilled in digital analytics & experience analytics platforms (e.g. Google Analytics, Adobe Analytics, ContentSquare, Decibel etc.)

Experience in delivering end-to-end MMM projects

Experience using Tag Management Systems (e.g. Google Tag Manager, Tealium, Adobe Launch etc.)

Proven analytical skills with the ability to interpret complex data sets and generate actionable insights.

Strong communication skills with the ability to present findings to non-technical stakeholders.

Experienced with data visualization tools (e.g., Tableau, Power BI).

Problem solving mindset with a passion for continuous improvement.

About Accenture

Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services - creating tangible value at speed and scale. We are a talent and innovation led company with 743,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song. These capabilities, together with our culture of shared success and commitment to creating 360 value, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360 value we create for our clients, each other, our shareholders, partners and communities. Visit us at .

Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law.

Accenture reserves the right to close the role, should a suitable candidate be found.

London

Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.

We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.

At Accenture, we see well-being holistically, supporting our people's physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We're proud to be consistently recognized as one of the World's Best Workplaces.

Learn more about the hiring process at Accenture