Demand Generation & Performance Marketing Specialist

As a Demand Generation & Performance Marketing Specialist, you will drive international pipeline growth through data-driven digital campaigns, marketing automation, paid advertising, SEO/AEO, website optimization, and lead nurturing. You will work closely with colleagues across Brand, Content, and Lead Generation, combining strategy with hands-on execution to improve campaign performance, generate qualified leads, and support commercial growth across multiple markets.

• Manage and optimize global paid advertising campaigns across platforms such as Google Ads and LinkedIn Ads.
• Develop and improve retargeting strategies to increase engagement and conversion rates.
• Monitor, analyze, and report on campaign effectiveness, ROI, attribution models, and pipeline growth.
• Build and optimize lead nurturing workflows and lead scoring models within HubSpot.
• Collaborate on initiatives aimed at improving SEO and Answer Engine Optimization (AEO) performance.
• Continuously optimize website performance, user experience, and conversion rates through CRO initiatives.
• Identify opportunities to improve marketing efficiency, automation, and overall performance through new technologies and AI solutions.
• Work closely with internal stakeholders to align marketing activities with broader commercial objectives.

Requirements

• Bachelor's degree or higher
• Minimum of 5 years of experience in demand generation, performance marketing, growth marketing, or a similar B2B marketing role.
• You are a commercially minded B2B marketing professional who understands how marketing contributes to pipeline growth and business results. (VERY IMPORTANT!)
• Proven hands-on experience managing and optimizing Google Ads and LinkedIn Ads campaigns.
• Strong experience with HubSpot, including marketing automation, lead nurturing workflows, and lead scoring.
• Experience building and optimizing retargeting campaigns, as well as managing digital acquisition initiatives across multiple channels.
• Proven experience analyzing campaign performance, ROI, attribution models, and pipeline impact, translating data into actionable insights.
• Knowledge of and hands-on experience with SEO, AEO, website optimization, and Conversion Rate Optimization (CRO).
• Experience working with web analytics tools and using data to continuously improve campaign and website performance.
• Affinity with or experience using AI tools to improve marketing efficiency and scalability.
• You enjoy working with marketing technologies and digital tools and stay up to date with new developments in the field.
• A proactive, hands-on, and self-starting mindset, with the confidence and experience to work independently in a dynamic international environment.
• Highly analytical, detail-oriented, and committed to continuous improvement.
• Excellent command of English, both written and spoken. Additional languages are considered a plus.

Benefits

• Hybrid working flexibility after onboarding
• 8.5% holiday allowance
• Pension scheme to secure your future.
• Working from home allowance
• 26 holidays to make the most of your work-life balance.
• 1-year contract with the intention to transition you to a permanent contract.
• And of course, the opportunity to be part of a fun, fast-growing, and multicultural organization that values its people.

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