Data and Analytics Director

Company Description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients'businesses.

Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdeliveringReturnonInvestment;butit'salsoaboutgoingbeyondtodelivera

ReturnonImaginationandmoreintegratedexperiencesthatinspireGrowth.Top-linegrowth

forourclients'businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

ThisbreadthmeanswedeliverInsightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-classstrategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld'smostexcitingstart-ups.Weleverageover30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspiresgrowth for some of theworld's leadingbrands,includingCoty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,TikTok and Verizon.

Job Description

We're now looking for a Global Data & Analytics Director to lead the charge in data-driven media excellence - elevating analytics from reporting to true strategic influence.

If you're passionate about turning complex data into compelling insight, building high-performing teams, and shaping multi-market media strategy, this is your opportunity to make a global impact.

Responsibilities

As Global Data & Analytics Director, you will:

• Lead the delivery of high-impact campaign reporting, dashboards, and cross-channel insights

• Transform complex datasets into clear, actionable narratives for diverse stakeholders

• Drive advanced exploratory and performance analysis to inform planning and optimisation

• Ensure analytics directly influences budget allocation, channel strategy, and market prioritisation

• Own the end-to-end analytics and BI lifecycle - from data ingestion and modelling to insight delivery

• Establish and evolve robust data governance frameworks

• Mentor and grow a talented analytics team, fostering innovation and continuous improvement

• Shape the roadmap for reporting infrastructure and next generation tools

This is a strategic leadership role sitting at the heart of global media decision making - partnering closely with planning and investment teams to ensure data drives every critical choice.

Qualifications What You'll Bring

• Strong experience in paid digital reporting (agency or in house), with edxperience leading teams

• Deep experience in campaign and marketing performance analysis

• Strong knowledge of digital media vendors and ATL measurement

• Proven ability to integrate multiple data sources into compelling, data led storytelling

• Expertise in ETL processes and managing large scale datasets

• Familiarity with modern analytics stacks and hands on scripting experience

• Advanced Excel skills (PowerQuery, PowerPivot, array formulas)

• Experience with web analytics tools such as Adobe Analytics and GA4

• Strong project management capabilities (Agile experience a plus)

• A collaborative, strategic mindset with the confidence to influence senior stakeholders

Most importantly, you're driven by impact. You don't just report on performance - you improve it.

Ready to Lead the Future of Analytics?

If you're ready to step into a role where your insights shape global strategy and your leadership elevates an entire analytics function, we'd love to hear from you.

Apply now and be the driving force behind data powered media transformation.

Additional Information

Zenith Internationalhas fantastic benefits on offer to all of our employees. In addition to the classics,Pension,Life Assurance, Private Medical and IncomeProtectionPlanswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day to day work and create time to focus on your well being and self care.
• BENEFITS24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIESWe provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP&BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).