D365 CE ARCHITECT/LEAD - CUSTOMER INSIGHTS JOURNEYS - OUTSIDE IR35 - 100% REMOTE

D365 CE ARCHITECT/LEAD - CUSTOMER INSIGHTS JOURNEYS - OUTSIDE IR35 - DAY RATE NEGOTIABLE - 100% REMOTE

Role Purpose: As a D365 CE Lead, you will be responsible for designing and delivering intelligent, data-driven customer engagement strategies across multiple channels. You will leverage behavioural insights, predictive modelling, and segmentation to drive relevance, increase customer retention, and grow customer lifetime value.

• Next Best Section (NBS) Decisioning
  • Develop and maintain a model that recommends the most relevant section of the customers app/site to each contact.
  • Use behavioural data and audience insights to drive personalised engagement.
  • Ensure the model: Utilises a 360 customer view (UCP).
• Web Push/ Push Notifications Channel Integration
  • Integrate Web push into CIJ to engage desktop users
  • Build & deploy targeted Web Push messages

• Proven experience in CRM, Martech, or Customer Analytics roles.
• Strong understanding of customer journey orchestration and segmentation.
• Experience with decisioning engines, personalisation models, and data platforms.
• Familiarity with CIJ tools, Web Push, and multi-channel CRM strategies.
• Analytical mindset with the ability to interpret data and drive actionable insights.
• Excellent stakeholder management and communication skills.

If you're interested in this role please send your CV to