Customer Growth Manager (Accounting-as-a-Service)

About 1st Formations

At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence.

Running a business shouldn't be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled - freeing founders to focus on building and scaling.

We're a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience.

No stitched-together services.
No legacy workflows disguised as software.

Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence.

Why Join Us Now?

You'll be joining a business with strong momentum, clear direction, and real opportunity for progression.

• £18m annual revenue, including £9m ARR

• Over 1 million companies formed

• Certified B Corp and Carbon Neutral Business

• Forecast to grow 5x-10x over the next three years

The Role

We are looking for a highly strategic and results-driven Growth Manager to lead the commercial growth of our Accounting-as-a-Service product, which is a high-volume service product combining QuickBooks with our in-house accounting expertise. This role is pivotal in converting users from free services to paid offerings, and retaining the optimal level of paying customers, and in doing so, driving the commercial success of our growing accountancy arm.

You will be responsible for managing customer-facing teams, setting commercial KPIs, and collaborating cross-functionally with marketing, sales, and service teams. You'll work closely with marketing, sales, and the Partner Accountant to drive adoption, retention, and revenue growth across our customer base.

Key Responsibilities

• Customer Conversion & Service Uptake Strategy: Own and optimise the conversion of users from free to paid services, with a strong focus on driving uptake and revenue growth.

• Revenue & Performance: Set and track KPIs aligned with business goals while developing scalable account management strategies to support SME customers, drive retention, and continuously optimise commercial performance.

• Marketing & Automation Integration: Collaborate with marketing to develop and automate timely communications, especially around uptake, onboarding and pre-renewal.

• Sales Strategy: Work alongside the outbound sales team to maximise service usage, through targeted outreach and personalised follow-up.

• Customer-Facing Team Leadership & Development: Lead, manage, and develop high-performing teams across onboarding, customer success, and outbound sales to deliver human-first, high-touch experiences throughout the customer lifecycle.

What We're Looking For

• 5+ years in Commercial or Account Management leadership roles, within high-volume and customer centric environments

• Proven success growing service-based or SaaS businesses, ideally with QuickBooks, Xero, or similar platforms

• Strong track record of converting free users to paid customers at scale

• Deep understanding of customer lifecycle management from onboarding through to renewal

• Experience working with SMEs and small business customers

• Expertise in customer success, marketing automation, and outbound sales strategies

• Comfortable and effective in fast paced, entrepreneurial, and high growth settings

• Demonstrated leadership in managing and scaling cross functional teams

• Skilled relationship builder with internal teams and external stakeholders

• Results oriented with a focus on performance metrics, conversion rates, and revenue growth

What We Offer

• £50 55,000 base salary plus up to £20,000 OTE

• Hybrid working model

• Real opportunities for progression as the business scales

• The chance to influence both customer experience and product development

• A culture that values ownership, impact, and continuous learning

Equal Opportunities

1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.