CRM Technical Specialist

About the role

This newly designed role will be pivotal to PLI's successful adoption of the Braze platform and mark a shift in how The National Lottery engages with its customers.

The CRM Technical Specialist will act as the platform's technical lead to ensure that:

• Data is structured, reliable and actionable
• Campaigns & canvases are designed optimally and compliantly
• The platform is monitored for performance & reliability

You will collaborate across BI, Digital Product & external partners and act as the strategic enabler for Braze.

This is a hybrid position based in our office Monday, Tuesday, Wednesday each week.

What you will do

• Design, build, and optimise complex multi-channel campaigns and customer journeys using real-time triggers
• Develop and enhance customer segmentation to enable more targeted, personalised communications
• Own and evolve the Braze technical roadmap in collaboration with BI and Digital teams
• Lead integrations, data pipelines, and SDK optimisation to ensure scalable and compliant platform usage
• Configure data layers, tagging, and analytics tracking across web and mobile platforms
• Support A/B testing, QA processes, and performance troubleshooting, including vendor escalations
• Create and implement testing frameworks for campaigns, events, and customer data attributes
• Monitor platform health and build dashboards to track performance and reliability
• Contribute to backend architecture discussions and long-term CRM technical strategy

What we are looking for Technical expertise

• Braze Certified Marketer or Braze Certified Practitioner (preferred).
• Experience in CRM, marketing technology, data engineering, or software development
• Deep functional and technical expertise in Braze, including Canvas, APIs, SDKs, Liquid templating, dynamic personalization, and multi channel messaging.
• Advanced experience with REST/SOAP APIs, JSON, OAuth, middleware, and microservices.
• Knowledge of data engineering practices: SQL, event streams, warehousing (databricks).

Experience & Qualifications

• Bachelor's or Master's degree in Computer Science, IT, Engineering, or equivalent.
• 3+ years in Martech / CRM
• Braze Technical Accreditations preferred.

Skills & Competencies

• Strong analytical and problem solving mindset, able to troubleshoot complex technical challenges.
• Organised, detail oriented, and focused on process excellence and quality delivery.
• Effective communicator with stakeholder management experience.
• Experience in scripting for automation.

Why you will love working here

• Work life balance: Hybrid working model for applicable roles, Full range of leave entitlements, Career Breaks and Secondments
• Physical Wellbeing: Discounted gym membership, Eyesite tests, Flu Vaccinations, Paid sick benefit, wellbeing initiatives
• Financial Wellbeing: Competitive salary, Defined contribution pension, Income protection 1:1 financial advice.
• Learning & Development: We promote a culture where you can continuously develop on a personal and professional basis. These include access to 24/7 resources such as: In-House Training Programme, Go1 Learning Content, Irish Management Institute, The Executive Institute