CRM Specialist

You will be joining a collective focused on delivering excellent client servicing while leading business transformation for our clients. About the Role We are seeking a highly motivated and experienced CRM Campaign Specialist to join our team who work closely together in delivering client campaigns. As a CRM Campaign Specialist, you will be responsible for

You will be joining a collective focused on delivering excellent client servicing while leading business transformation for our clients.

About the Role

We are seeking a highly motivated and experienced CRM Campaign Specialist to join our team who work closely together in delivering client campaigns. As a CRM Campaign Specialist, you will be responsible for the planning, execution, and optimisation of CRM campaigns. You will play a key role in driving customer engagement, retention, and revenue growth.

Responsibilities

• Develop and execute CRM campaigns that align with business objectives and target audience segments.
• Collaborate with cross-functional teams to gather requirements, define campaign scope, and ensure timely execution.
• Utilise CRM software to build, test, and deploy email campaigns, automated workflows, and other marketing initiatives.
• Monitor campaign performance, analyse key metrics, and identify areas for improvement.
• Conduct A/B testing to optimise campaign effectiveness and maximise ROI.
• Stay up-to-date with industry best practices and emerging trends in CRM marketing.
• Maintain accurate records of campaign activities and results.
• Troubleshoot technical issues and escalate problems as needed.

Qualifications

• Excellent stakeholder and client management skills: with a comfort at operating as an embedded consultant delivering directly on client projects as part of an integrated marketing service
• Bachelor's degree in marketing, business, or a related field.
• 2-3 years of experience in CRM campaign management, ideally within a direct retail / D2C tech environment
• Experience of working in a fast paced environment, ideally with an agency background.
• Proven track record of successfully planning, executing, and optimising CRM campaigns.
• Strong understanding of CRM principles, best practices, and technologies.
• Proficiency in using CRM tools (e.g. Stensul and Gamma or similar software)
• Experience with email marketing platforms and automation tools.
• Excellent analytical skills and ability to interpret data to make informed decisions.
• Strong communication, collaboration, and problem-solving skills.
• Ability to work independently and as part of a team.
• Detail-oriented and organised with the ability to manage multiple projects simultaneously.