CRM Marketing Manager

Job Title: CRM Marketing Manager

Salary: £40,000 Benefits

Location: Newton-Le-Willows

Overview:

Our client is seeking a strategic, results-driven CRM and Marketing Manager who will be responsible for developing and executing customer-centric marketing strategies to drive customer engagement, manage and nurture leads, build loyalty, retention, and satisfaction across our diverse group of services. They will leverage HubSpot and data-driven insights to support personalised marketing campaigns that deliver measurable ROI.

Duties:

• CRM Strategy: Develop and implement a comprehensive 6-12 month CRM strategy and roadmap aligned with commercial goals to enhance customer relationships.
• Data Management: Lead and oversee the collection, segmentation, and analysis of customer data to inform marketing strategies and personalised communication.
• Campaign Management: Drive the technical implementation for end-to-end delivery of CRM campaigns and act as the go-to CRM expert.
• Customer Segmentation: Segment the customer database based on demographics, behaviour, and preferences to tailor marketing efforts.
• Marketing Automation: Utilise marketing automation tools (e.g., HubSpot, Apollo) to automate marketing workflows, including lead nurturing and drip campaigns.
• Email Marketing: Manage email marketing campaigns, including segmentation, content creation, A/B testing, and performance analysis.
• Personalisation: Implement personalisation strategies to deliver tailored service-specific content and offers across various channels.
• Customer Retention: Develop and execute customer retention strategies, such as loyalty programmes and personalised offers, to increase customer lifetime value.
• A/B Testing: Conduct A/B testing and analysis to optimise marketing campaigns and customer journeys.
• Cross-functional Collaboration: Collaborate with sales, customer service, and IT teams to ensure seamless customer experiences.
• Performance Metrics: Monitor and analyse key performance indicators (KPIs), such as customer acquisition cost (CAC), customer retention rate, and customer lifetime value (CLV), report, share learnings and opportunities.

Experience:

• Minimum 2-years' experience in CRM marketing (ideally HubSpot, but not compulsory), database marketing, or related roles, and able to demonstrate a track record of successful CRM campaigns.
• Proficiency in data analysis, marketing automation, segmentation, and email marketing.
• Strong commercial awareness, with a track record of creating targeted, sector-specific campaigns and content that support sales, marketing and business objectives

Qualifications & Licences:

• Education: A bachelor's or advanced degree in marketing, business, or a relevant certification (e.g., CRM certification) is advantageous
• A driving licence holder
• A full five-year checkable employment history including a minimum of 2 work references, a personal credit check, right of work compliance
• Relevant other accreditations welcome