CRM Loyalty Manager - 9 month FTC - Partnerships

Overview

We're looking for a loyalty campaign manager to join our Sparks loyalty team. You will be defining and overseeing the delivery of relevant, personalised, and exciting campaigns and communications that our M&S customers will grow to love.

Whilst you could be working across the breadth of the loyalty campaign portfolio - including our trading activities, brand campaigns, or clubs - we're particularly looking for someone with a passion for, and experience in, working with loyalty partners and delivering collaborative marketing campaigns.

This role is a 9 month FTC maternity cover contract.

What you'll do

• Develop and execute the partner marketing plan across multiple channels - working with partners across a range of industries; onboard new partners - working closely with the proposition lead - to support in contract negotiations, including customer benefits, commissions, commercial terms and marketing coverage.
• Gain a deep understanding of partners' business models and objectives and co-create mutually beneficial campaigns.
• Design new promotions and customer campaigns with partners and BAU teams - creating customised marketing proposals.
• Build and maintain strong trusted relationships with partner brands.
• Manage feedback and sign offs across internal stakeholders and partners in a timely and efficient way.
• Produce creative assets including videos, presentations, ATL, online and in-store assets.
• Collaborate with other marketing teams across M&S to bring the loyalty proposition, partners, benefits and campaign moments to life across touchpoints, channels and activities.
• Ensure all customer communications align to our M&S and Sparks brand standards, and are reflective of communications standards. Work closely with wider marketing teams to ensure adherence to overall loyalty communications strategy, and brand look and feel.
• Optimise all campaigns against key performance metrics. Embody a continuous improvement approach, continually evolving activity to ensure the best outcomes.
• Ensure all activity is delivered on time, to budget, and that risks and mitigations are communicated.
• Be mindful of key loyalty and communications trends from competitors and beyond retail, and make recommendations on how these can be adopted in our communications.
• Find ways of improving executional efficiency across the team, and work with relevant teams e.g. Product and Automation to implement.
• Maintain positive relationships with delivery partners (data, creative, development agencies, etc.).

Who you are

• Proven experience of managing successful strategic marketing partnerships.
• Multichannel marketer - experience across digital, media, in-store, CRM and events/PR.
• Campaign Management / Project Management experience.
• Customer-centric, with a good degree of commerciality.
• Retail / Loyalty experience.
• Experience in agency management.
• Data literate and analytical - able to monitor and analyse campaign and post-campaign performance, working closely with our analytics team.

Desirable

• Experience across a breadth of industries - ideally working with partners; should include regulated industries (e.g., Financial Services) as well as Travel, Entertainment, etc.
• Hands-on CRM experience - including experience with SFMC or similar ESPs.

Everyone's welcome

We are ambitious about the future of retail. We're disrupting, innovating, and leading the industry into a more conscientious, inspiring digital era. Marks & Spencer strives to be an inclusive organisation, trusted, and admired by our colleagues, customers, and suppliers. Join us and make change happen.

We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.

If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don't hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.