CRM & Marketing Business Development Manager

Job Title: CRM & Marketing Business Development Project Manager
Location: London, UK (Hybrid)
Salary/Rate: £70,000 - £100,000 (Fixed Term Contract
Start Date: Immediate Start
Job Type: 6 month FTC

We are seeking a CRM & Marketing Business Development Project Manager to join a global Business Development & Marketing function. This role is responsible for leading the delivery of strategic projects that enhance client relationship management, marketing effectiveness, and business development capability across the firm.

You will act as a key delivery lead across CRM, marketing, and business development initiatives, ensuring the successful implementation of systems, processes, and tools that support client growth and engagement.

This is a project delivery-focused role within a professional services environment, requiring strong stakeholder management skills, CRM system experience, and the ability to manage complex cross-functional initiatives involving senior stakeholders.

Job Responsibilities/Objectives

CRM & Client Data Management

• Lead CRM-related projects, enhancements, and system implementations.
• Support the ongoing development and optimisation of CRM platforms such as InterAction, Salesforce, or Microsoft Dynamics 365.
• Ensure high standards of client and contact data quality, governance, and compliance (including GDPR).
• Develop and maintain reporting dashboards and client insight tools to support relationship management.

Marketing & Campaign Delivery

• Manage delivery of marketing campaigns, client communications, and thought leadership initiatives.
• Support implementation of marketing automation tools and workflows.
• Coordinate digital marketing projects including email campaigns, event communications, and content distribution.
• Work with stakeholders to improve consistency and effectiveness of client-facing communications.

Business Development Support

• Deliver projects that support key client programmes, account planning, and cross-selling initiatives.
• Support the design and improvement of pitch and proposal processes.
• Contribute to client listening programmes and feedback initiatives.
• Work with partners and fee earners to improve client engagement strategies.

Project & Stakeholder Management

• Lead end-to-end delivery of CRM, marketing, and BD-related projects.
• Manage stakeholders across Business Development, Marketing, IT, and senior leadership (including partners).
• Define project scope, timelines, risks, dependencies, and governance structures.
• Run workshops, requirements gathering sessions, and project updates.
• Manage external vendors and technology partners where required.

Required Skills/Experience
The ideal candidate will have the following:

• Proven experience in project or programme management within a complex corporate or professional services environment.
• Strong understanding of CRM systems and marketing technology.
• Experience delivering CRM, marketing, or business development-related projects.
• Excellent stakeholder management skills, including senior leadership engagement.
• Strong organisational skills and ability to manage multiple priorities.
• Excellent written and verbal communication skills.

Desirable Skills/Experience
Although not essential, the following skills are desired by the client:

• Experience working within a law firm or professional services environment.
• Familiarity with CRM platforms such as InterAction, Salesforce, or Dynamics 365.
• Exposure to marketing automation tools and digital campaign delivery.
• Understanding of data governance and GDPR in a CRM context.
• Experience working on transformation or system implementation projects.

What Success Looks Like

• Successful delivery of CRM and marketing technology initiatives.
• Improved quality and usability of client and contact data.
• Enhanced client engagement and business development effectiveness.
• Strong stakeholder satisfaction across BD, Marketing, and senior leadership.
• Projects delivered on time, within scope, and aligned to strategic objectives.

If you are interested in this opportunity, please apply now with your updated CV in Microsoft Word/PDF format.

Disclaimer
Notwithstanding any guidelines given to level of experience sought, we will consider candidates from outside this range if they can demonstrate the necessary competencies.

Square One is acting as both an employment agency and an employment business, and is an equal opportunities recruitment business. Square One embraces diversity and will treat everyone equally. Please see our website for our full diversity statement.