CRM & Email Marketing Manager

CRM & Email Marketing Manager

• £35,000-£40,000 DOE
• Hybrid 3 days onsite
• Based in the Liverpool area
• Hands-on leadership role with full CRM ownership
• Opportunity to build and shape a growing lifecycle function

ABOUT THE CLIENT

Due to continued growth, we're working with a well-established digital agency looking to appoint a commercially focused CRM & Email Marketing Manager. This is a key hire within the business, offering real ownership, visibility, and the opportunity to position CRM as a true revenue-driving channel across multiple client accounts.

THE BENEFITS

• 22 days holiday + bank holidays
• Personalised development plan & clear career progression
• Weekly company-wide training schedule
• Mental wellbeing support
• Partner discounts
• Regular company events & team lunches
• Monthly full business lunches
• Wellness sessions

THE CRM & EMAIL MARKETING MANAGER ROLE

This is a hands-on, performance-led role where you'll take full ownership of the CRM and lifecycle function across multiple client accounts. You'll drive retention, automation revenue and customer lifetime value, ensuring CRM is positioned as a measurable revenue channel.

• Own CRM strategy and lifecycle frameworks across accounts
• Build and optimise automated flows across leading ESPs (Klaviyo, Mailchimp, Dotdigital, Shopify Email)
• Develop advanced segmentation and structured A/B testing plans
• Conduct customer journey audits to uncover growth opportunities
• Own lifecycle KPIs including automation revenue, CTR, CVR, list growth and deliverability
• Maintain best practice across tracking, compliance and data governance
• Deliver clear, commercially focused performance reporting
• Mentor junior team members and implement scalable internal processes
• Collaborate with PPC, Paid Social, SEO and Design teams to align omnichannel strategy

CRM & EMAIL MARKETING MANAGER ESSENTIAL SKILLS

• 4+ years' CRM & Email Marketing experience
• Proven ability to drive measurable revenue growth
• Strong ESP experience (Klaviyo, Mailchimp, Dotdigital or similar)
• Experience building complex automations and segmentation frameworks
• Commercially minded with strong analytical ability
• Confident presenting strategy and performance data to clients
• Highly organised with strong process and accountability standards

TO BE CONSIDERED

Please either apply through this advert or email me directly via .

For further information please call me on / .

By applying for this role, you give express consent for us to process and submit (subject to required skills) your application to our client in conjunction with this vacancy only.

KEY SKILLS

CRM, Email Marketing, Lifecycle Marketing, Klaviyo, Mailchimp, Dotdigital, Automation, Segmentation, Retention, LTV, ESP, Campaign Management, Marketing Automation