CRM & Customer Insights

Role: Customer Insights & CRM Specialist
Location: Kildare-based, hybrid (2 days per week in office)

Job Type: Full-time role
Department: Marketing - Digital/Data & Insights Teams

Team Structure & Work Environment

• The successful candidate will be joining a team of 5 digital and insights team, within a larger team of 15 across insights, marketing, and customer engagement.
• Hybrid working model with 2 days in the office in Kildare and flexibility around remote work.
• A fast-moving, insights-driven environment where collaboration is key.
• Opportunity to work on high-profile projects that impact racegoer engagement at a national level.

Key Things This Person Will Do

• Use CRM data to create targeted marketing campaigns that enhance fan experience and increase race day attendance.
• Implement and optimize customer segmentation strategies to ensure personalized, relevant communications.
• Analyse customer behaviour, campaign performance, and race day engagement using CRM and social data.
• Ensure data integrity and compliance with GDPR and data protection regulations.
• Collaborate with marketing and racecourse teams to create a seamless, data-driven fan experience.

What Makes Someone a Great Fit

We are looking for someone who understands the power of customer data and how it can drive engagement and retention. The right person for this role will:

• Have at least 2 years of experience in CRM, email marketing, or customer insights, preferably using platforms like DotDigital, Mailchimp, Microsoft Dynamics CRM 365, or Salesforce.
• Be analytical, with a strong ability to interpret data and translate it into actionable marketing strategies.
• Be comfortable with automation and personalization in email marketing and surveys.
• Have great problem-solving skills and a proactive approach.
• Understand GDPR and data protection best practices.
• Have a background in the sports or entertainment industry (helpful but not essential).

Compensation & Start Date

• Salary expectations: Competitive, K.
• Start date: ASAP - we are keen to onboard the right candidate as soon as possible.
• 25 days annual leave, plus two company closure days.
• Pension ER & EE at 6.5%.
• Income Protection.
• Life Assurance.
• Hybrid Working.
• Opportunity to join the Social Club, which runs events every two months, including an annual weekend away overseas.
• We run events throughout the year to support your Wellbeing.
• Professional development and education benefits with IMI.

This is a great opportunity for a CRM specialist who wants to make a real impact on how engages with its audience.