Creative Strategist (Paid Social)

Turn performance data and audience insight into paid social creative that works across Meta and TikTok.

We're looking for a Creative Strategist to sit between data and creative: finding what makes ads work, briefing new concepts and running a steady testing programme across Meta and TikTok.

What you'll do

• Dig into ad performance and audience insight to find what's working and why
• Write clear creative briefs and concepts: hooks, angles, formats and scripts
• Work with designers, editors and creators on UGC and creator-style video
• Plan and read creative tests, and turn the learnings into the next round of briefs
• Share a point of view on platform trends and what they mean for our clients

What we're looking for

• Experience creating or briefing paid social ads, ideally for direct-response or e-commerce brands
• Comfort reading performance data and connecting it to creative decisions
• A strong eye for short-form video and how people actually use Meta and TikTok
• A portfolio or examples of ads you've shaped

How we work

• Hybrid, based in London
• Salary agreed with you based on experience