Creative Strategist

Do you love turning data and insights into big ideas and compelling copy? Can you turn a product benefit into a viral hook? We're looking for a Creative Strategist to join our growing marketing team and shape the next generation of Planthood's content - from paid ad creatives to organic social, brand campaigns and beyond.

We're Planthood - one of the fastest growing health food companies in the UK. Our mission is to help people eat more plant-based whole foods and transform their health in the process.

We're now looking for a creative and technically brilliant Creative Strategist to join our London studio.

OPPORTUNITY

Full-Time (Open to part-time / freelance candidates)
Salary: Competitive based on experience
Location: Hybrid - mix of remote and at our HQ in Bethnal Green
Salary: Competitive, based on experience

As our Creative Strategist, you'll work closely with our head of brand to research, ideate, script, and guide the production of content that stops thumbs, drives conversions and builds love for Planthood.

THE ROLE:

Develop creative concepts for paid and organic social that drive engagement and sales

Brief and storyboard content ideas to our designer and videographer

Conduct customer research and trend analysis to identify insights for ideation

Write compelling copy for social media, ads and email campaigns

Concept and brief UGC-style content for creators and influencers

Support broader brand campaigns across PR, influencer and OOH, alongside Head of Brand

Stay plugged into trends, platform shifts and creative best practices

ABOUT YOU:

3+ years in a content, creative or strategy role for a DTC or lifestyle brand

Strong track record of creating high-performing ad creatives and social content

Excellent creative writing and storytelling skills

Experience briefing creatives and working cross-functionally with design and video

Deep understanding of content formats across Meta, TikTok and email

A strategic thinker who can balance performance and brand

Passionate about food, wellness and the power of plant-based living

If you're worried you don't tick all of the boxes above but you're really passionate about the opportunity and working with us, please still apply and let us know what you can/can't do.

WHY WORK AT PLANTHOOD?

Join a close-knit, high-performing team that punches well above its weight

We are growing fast, so you will have lots of opportunities for personal growth and promotion

24 days paid holiday plus bank holidays and extra paid time off at Christmas

Bonus opportunity

Enhanced maternity and paternity leave & pay

Hybrid working model - mix of remote and at our HQ in East London

Free healthy lunches and meals anytime you are working at our HQ

Discount on Planthood's healthy plant-based food and drinks

HOW TO APPLY

To apply please send an email responding to the below to along with your CV. Please keep each of the below to less than 80 words. Only applications received in this format will be considered.

Discount on Planthood's healthy plant-based food and drinks

Why would Planthood be lucky to have you?

Which brand partnerships would be a great fit for Planthood and why?

Name three people who inspire you and why

What do you like doing outside of work

What are your salary expectations?

Planthood is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law.