Country Manager

Morgan Latif is a specialist leadership search & development consultancy. We partner with clients across the Medical & Dental Technology, Packaging, Consumer, E-mobility, and Industrial Technology sectors to support their transformation and diversity objectives. Our mission is to combine traditional recruitment and coaching methodologies with innovative technology to deliver tailored solutions to both clients and candidates.

Country Manager - Benelux

Location: Benelux (Flexible, with regional travel)

Industry: Medical Devices / Chronic Care / Digital Health

We are seeking an experienced Country Manager to lead and accelerate growth across the Benelux region for a rapidly expanding player in the connected medical technology space. This pivotal role offers the opportunity to shape the regional strategy, spearhead commercial excellence, and build a high-performing team within a business undergoing significant transformation.

Key Responsibilities

Commercial Strategy & Market Growth (40%)

• Define and execute the regional commercial roadmap, aligning with global priorities.
• Develop and evolve the go-to-market strategy across portfolio, channels, customer groups, and market access.
• Experiment with innovative engagement approaches across patient communities, healthcare professionals, payors and distributors.
• Use market intelligence to guide strategic decisions and influence product and solution development.

Team Leadership & Development (40%)

• Lead, inspire and coach a multi-disciplinary commercial team, fostering a culture of accountability, agility and innovation.
• Develop talent, drive new ways of working, and support recruitment to strengthen key capabilities.
• Encourage cross-functional collaboration and act as a role model for integrity and leadership.

Stakeholder & Ecosystem Engagement (20%)

• Build and manage senior-level relationships with key opinion leaders, patient groups, healthcare partners and strategic customers.
• Represent the organization at regional and international forums, ensuring alignment across affiliates.
• Champion a patient-centric and entrepreneurial mindset throughout the region.

Candidate Profile

Industry Experience

• Background in medical devices, pharma, or related chronic care sectors; experience in diabetes or digital health is advantageous.

Commercial Leadership

• Proven track record of leading sales and commercial teams, with strong coaching and people-development capabilities.
• Demonstrated ability to drive sustainable growth in fast-paced, innovative product segments.

Benelux Expertise

• Strong understanding of the regional healthcare ecosystem, including patient pathways, reimbursement structures, and key stakeholders.

International Mindset

• Experience operating within international organizations; culturally agile and curious.

Leadership Capabilities

Leading People

• Adapts leadership style to individuals; supports development and celebrates team achievements.
• Provides clarity on long-term objectives and aligns team priorities.

Driving Change

• Challenges existing practices and encourages fresh thinking.
• Comfortable taking a bold stance to advance necessary changes.

Delivering Results

• Sets ambitious but achievable goals; consistently seeks opportunities to exceed targets.
• Energised by growth, challenge and creating lasting impact.

What We're Looking For

This role is ideal for an ambitious, entrepreneurial healthcare leader who thrives in dynamic environments and is passionate about improving patient outcomes through innovative technology. If you are a strategic thinker with strong commercial instincts, the ability to inspire teams, and the drive to shape a region's growth trajectory, we would love to hear from you.

We look forward to receiving your application!