Content Marketing Manager, Amazon Business

Content Marketing Manager, Amazon Business

Amazon Business is seeking an enthusiastic and self-directed, Product Marketing Manager to work closely with stakeholders to create marketing content designed to increase engagement with prospects and customers across the different stages of the buyer's journey, including value propositions and key messaging frameworks by (sub)vertical/industry and solution and assets such as blog posts, customer stories, videos, webinars, etc. The candidate should be able to dive into the details (VOC/persona mapping, adoption data, KPIs) and come up with actionable ways to increase adoption of solutions to customer segments via multiple channels.

The ideal candidate is a strong writer and earns trust through performance and relationship building, thinks strategically and analytically about customer challenges and how to align our messaging. This individual will also assess content gaps and work to build assets to fill those gaps. The right candidate should have a strong record of delivering results timely and effectively.

Key job responsibilities
- Serve as the subject matter expert for a specific vertical/industry and/or solution for our broader Amazon Business stakeholders, in addition to owning the management, deliverables, and reporting of marketing materials.
- Develop and align customer journeys with relevant content, campaigns, activities, and initiatives for each solution and ensure cross-functional Amazon Business teams are aligned to these journeys.
- Identify and package relevant marketing materials based on defined customer journey maps with the objective of helping new customers progress through their procurement lifecycle.
- Apply content and product marketing best practices for each customer segment and identify opportunities to improve the customer experience across multiple channels and teams.
- Ensure Amazon Business marketing partner teams are equipped with messaging, assets, and offerings to effectively engage customers and address their challenges.
- Build strong relationships across with Global and Geo (North America and Europe) Marketing teams to ensure efforts are aligned with other content strategies and objectives, including localizing Geo-relevant content.
- Provide clear, consistent, and frequent communication to global stakeholders to ensure clarity on content activities, status, goals, and results.
- Deliver detailed updates via regular business reviews which showcase key metrics and KPIs reflecting content performance.

About the team
Business Introduction and Employee Interviews
Amazon Business Intake Cases
Emlpoyee Benefits

- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Speak, write, and read fluently in English

PREFERRED QUALIFICATIONS

- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- 4+ years of professional non-internship product marketing experience

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