Content Marketing Executive

About Us
The Financial Times is one of the world's leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you're given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you'll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you'll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our Commitment to Diversity, Equity and Inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

The Role
We're looking for a content marketer with a strong editorial instinct and a commercial mindset to drive engagement among FT subscribers and registered users. You will be responsible for ensuring that the most relevant editorial content is matched and promoted to the right users through automated and ad-hoc emails, onsite messages, and paid media. This is a key role in increasing visits, article views, breadth and quality of reading.

Key Responsibilities

Supervise traffic and content consumption trends across user segments to inform content strategy.

Own and communicate the content calendar for known user communications across editorial, news and consumer moments.

Plan and implement targeted campaigns using email and onsite messaging to align with engagement goals.

Collaborate with the Marketing Automation Team to implement and track content marketing across platforms.

Analyse and report on campaign performance and content engagement impact.

Liaise with Editorial, Audience Engagement, and CRM teams to identify and act on content promotion opportunities.

Ensure all outputs are on-brand, fully QA'd, and meet FT standards.

Run test-and-learn initiatives to improve campaign efficiency.

Required Skills and Experience

Proven experience in content marketing or engagement roles.

A passion for journalism and editorial quality.

Commercial competence and the ability to measure marketing impact.

Data-driven, customer-centric approach.

Organised, committed, and adept at handling multiple stakeholders and deadlines.

Strong collaboration and communication skills.

Experience working in a newsroom-adjacent environment or with editorial teams.

Familiarity with marketing automation platforms.

Knowledge of FT products and reader behaviours.

What's in it for You?
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here .

We've embraced a hybrid working model that promotes flexibility, including remote work options. We will support specific flexibility requests for all roles where feasible.

Accessibility
We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email and a member of our team will be happy to help.

Interested in building your career at Financial Times? Get future opportunities sent straight to your email.

Apply for this job

indicates a required field

First Name

Last Name

Email

Phone

Resume/CV

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile

Have you been previously employed at the FT? Select

Have you previously taken part in an FT early careers programme? e.g. FT Talent Challenge, FT News School, work experience etc. Select

Please select the currency of your salary expectations. If not listed, please select Other Currency. Select

What are your base annual salary expectations?

What is your current notice period in weeks? Select

Will you now or in the future require sponsorship for employment visa status in the country for which this role is based? Select

I accept the candidate privacy notice and consent to being contacted in regard to this application.

United Kingdom - Voluntary Disclosure Optional Additional Information

As part of the FT's commitment to equality, diversity and inclusion, in this section we ask for information to help us measure the effectiveness of our equal opportunity policies.

This information is voluntary and your application will not be treated differently based on whether or not you provide these details.

Your information will be stored separately to your application on our recruitment system, with safeguards in place to ensure that your data is kept secure and treated confidentially. Hiring managers and recruiters cannot see this information on an individual basis.

We may use the data in an anonymised form for reporting purposes or as required to comply with statutory reporting requirements, depending on your location.

What was the occupation of your main household earner when you were aged 14? (Occupations provided are examples, please select the option that most closely resembles your main householder earners employment) Select

If you finished school after 1980, were you eligible for free school meals at any point during your school years? Select

If you attended university, were you the first person in your immediate family (parents or guardians) to do so? Select