Content Manager - onefinestay Social Media & Content Creation London

At onefinestay, we open doors to the finest homes, villas, and chalets in the world's most desirable destinations, and deliver an unmatched level of personal service to both guests and homeowners. Since launching in London in 2010 (and becoming part of the Accor Group in 2016), we've redefined luxury in the private rental industry through thoughtful hospitality and carefully curated stays.

We're now looking for a creative and strategic Content Manager to join our growing team and help us shape the stories that inspire and captivate our global audience, and report into our Head of Brand andMarketing.

As Content Manager, you'll be responsible for creating and delivering high-quality, engaging content across all marketing channels, ensuring everything we publish reflects our brand voice, values, and luxury positioning. From editorial pieces in our Journal , to short-form videos, emails, and social media campaigns, your content will help bring our brand to life and enhance our customer experience.

This is a hands-on, highly collaborative role where creativity meets strategy. You'll work closely with our Head of Brand and Marketing, as well as a network of talented freelancers, creators, and internal teams, to lead the full content lifecycle -from planning and creation to performance analysis.

What you'll do

Content Creation & Strategy:

• Support the development and execution of a compelling content strategy that supports brand and business goals.
• Create, edit, and manage a variety of content types including written articles, social media posts, video scripts, and marketing collateral.
• Oversee our brand Journal, commissioning guest writers and curating stories aligned with our passions and destinations.
• Collaborate with freelance writers, videographers, photographers, and influencers to source and deliver exceptional content.
• Lead the planning and production of high-quality video and photo content with support from agencies and partners.

Brand Consistency:

• Maintain a consistent brand voice, tone, and visual identity across all content and touchpoints.
• Regularly review and update website content to ensure accuracy and brand alignment.
• Uphold brand guidelines and ensure content reflects the premium nature of the onefinestay offering.

Channel Management:

• Own the content calendar and manage publishing across our core channels, ensuring deadlines are met and campaigns align with wider marketing plans.
• Partner with the SEO Manager to optimise content for search performance.
• Track and report on key content performance metrics -providing actionable insights and adapting strategies where needed.

Collaboration & Leadership:

• Work cross-functionally with internal teams to support broader marketing and brand campaigns.
• Manage external content partners and freelancers, ensuring timelines, budgets, and creative standards are met.
• Keep up to date with industry trends, competitor activity, and best practices in content marketing.

Who you are

• Proven experience in content creation, content management, or a similar role.
• Exceptional writing and editing skills, with a strong sense of storytelling and fluent written English.
• Confident in briefing and managing creative contributors (writers, photographers, videographers).
• Comfortable working with content management systems (e.g. WordPress).
• Familiarity with SEO principles and content performance analytics.
• Experience in managing or contributing to video production and photoshoots is a plus.
• Highly organised, with strong project management skills and the ability to manage multiple priorities.
• A collaborative team player with a proactive, hands-on approach.
• Experience using Adobe is a plus

Salary: £40,000 - £45,000 DOE
Logistics: Covent Garden office (Hybrid 1 - 2 days a week on site)

What else?

• All Heartist card - Discounted rate with stays at the Accor Hotel Group
• Silver ALL member status
• 25 Days Holiday + bank holidays
• Birthday off
• Health care cash plan
• Additional Leave entitlements