Content Development Director (Sales Enablement)

This is an exciting opportunity within a newly formed department dedicated to enhancing how we engage with clients and prospects through compelling, impactful content.

As a Content Development Director, you will guide our sales enablement strategy forward, leading on content development programmes that connect our experiential, learning, and employee engagement solutions to client needs to build a library of resources that empower our Delivery, Client Engagement, and Growth Teams and showcase our business's unique value.

To be successful in this position, you need to have experience with storytelling combined with a solid grasp of proposal and pitch processes and the ability to support winning teams through the development of creds, case studies, and other captivating content.

You will lead our efforts in ensuring we have high-quality assets to support our relationship development and sales conversations.

Reporting to: Chief Growth Officer

What you'll do

Content Creation and Management

• Develop a variety of sales enablement content including creds, pitch decks, case studies, and articles that powerfully explain our offering.
• Through collaboration with our internal Client Engagement and Growth Teams, you will ensure our content aligns with our goals and target audience needs.
• Shape content to highlight needs and goals of our clients, communicating our ability to deliver experiences that inspire a lasting change in attitude, behaviour, and performance.
• Build a dynamic content library helping our sales teams access relevant, impactful information and materials on demand.

Pitch and Proposal Facilitation

• Be an important partner on all new pitches (in some cases proposals).
• Collaborate with Pitch Lead to understand the brief, suggesting existing assets available to support efforts and adapting content to be more specific to the clients' needs.
• Draft certain elements of the pitch response.

What you'll need to have

• Experience in a Content Strategy/Development or Sales Enablement role, a bonus if gained within a creative, marketing, or experience design agency environment.
• A high standard in writing and editing skills and the ability to create clear, engaging content.
• Working knowledge or industry expertise in one of our core offerings of Experiential, Learning, or Employee Engagement.
• An understanding of sales processes and creating content to support every type of sales conversation including RFPs and pitches.
• Experience in project management and balancing multiple content projects simultaneously.
• Experience presenting to different audiences.
• An authenticity and ability to maintain trust.

Engage XD is an unusually shaped communications group that creates experiences that inspire lasting change. We partner with clients to provide employee engagement, learning and training solutions, scientific engagement, and capability building, all underpinned by applied behavioural science. We engage internal and external audiences through the creation and delivery of live and virtual experiences, film, digital, and immersive content.

Our family of brands is made up of: Emota, Forty1, and Nazarѐ.

We believe in our values: We empower everyone We rise to the challenge We work as one We ask what if We do the right thing, and we will ask you how your personal values align to ours.

Benefits

• Great compensation package.
• 25 days' annual leave plus public holidays, company closure over Christmas plus a personal day.
• Volunteering leave.
• Private Medical Insurance.
• Life Insurance.
• Pension Scheme.
• Hybrid working.
• Group Income Protection.