Content Brand Manager

Content Brand Manager - HIRING ASAP

Start Date: ASAP
Duration: 12 Months
Location: Hybrid working in the London office
Rate: £200 - £250 per day outside IR35

Education/Experience

• Firm understanding of the regulatory environment in marketing to HCPs.
• Demonstrated strong skills in oral and written communication, project management.
• Highly collaborative, ability to interact and partner with Agencies of choice.
• Able to manage multiple and complex processes at the same time.
• Embraces a collaborative approach; thrives working closely with stakeholders to make sure their needs are.
  addressed and delivered on time.
• Able to manage a complexity, tasks, and interdependencies within timelines.
• Well organized & proactive to make sure things progress according to the plan.

Must Haves Skills

• Experience as brand manager in pharmaceutical company.
• Firm understanding of the regulatory environment in marketing promotional content to HCPs.
• Demonstrated strong skills in oral and written communication, project management.
• Highly collaborative, ability to interact and partner with Agencies of choice.
• Native/fluent Italian speaking
• Fluent English

Role Purpose

• Novartis' ambition is to be a recognized leader in customer experience and engagement. The CE&E IMI team aims to design and deliver intentional, impactful customer experiences for HCPs and patients through integrated engagements and solutions.
• This role is part of the Customer Experience, Content & Partnerships Excellence team of the CE&E, IMI organization - a team of innovative, passionate talent focused on designing and deploying personalized and outcome-oriented customer experiences grounded in deep insights and human-centered design.
• The Content Adaptation Manager role will work closely with Agency of choice to deliver quality creative adaptations of centrally created content (driven by CX Strategy& Design team) based on a clear input coming from CX Engagement & Channels team members who will work with countries on Engagement Plan per brand.
• The Content Adaptation Manager will be also in charge of a process on the line between CX.

Major Accountabilities

• Work with Cx Engagement & Activation Director and Agency to understand a customer journey and content plan to work with Agency on creative adaptation of centrally delivered assets - this can mean existing content adaptation or/and creation of channel specific content from scratch based on Cx Strategy & Design Master Asset story.
• Brief Content Hub Production Team on content production and manage the rounds of changes with Asset Owner
• Support adaptation of above market content to local label requirements to ensure content is compliant and ready for execution in markets.
• Support content tracking management and demand forecasting and prioritization process with Content Hub to ensure timely executions.
• Work together with Content Hub and Cx Activation Director to agree on engagement plan delivery via localization.