Content & Social Media Marketing Executive (Designated Pathway to Management)

Stop chasing vanity metrics. Start telling stories that change lives (and drive commercial growth).

Most corporate social media roles ask you to sit at a desk and push generic graphics to sell software or trainers. This is not one of those roles.

We are offering you the chance to be the digital voice of a multi-million-pound healthcare group, telling authentic stories that genuinely matter, whilst directly driving our commercial expansion.

About the company

At Kingsley Healthcare, we are more than just a care home group - we are a proud, family run business driven by a passion to make a meaningful difference in people's lives every single day. Our dedicated teams transform care into a calling, delivering excellence with compassion, integrity and respect.

As the UK's only large care home provider to achieve B Corp certification, we continue to lead the sector in responsible, values driven care. In 2024 and again in 2025, we were honoured to be named Health Investor's Residential Elderly Large Care Provider of the Year, a testament to our commitment to quality and innovation.

For eight consecutive years, we've been recognised among the Top 20 Large UK Care Home Groups by carehome.co.uk, reflecting consistently high standards and resident satisfaction. We are also proud to be a Real Living Wage employer, ensuring that the dedication of our team members is valued and fairly rewarded.

Our commitment to people first values has earned us outstanding workplace recognition, including a 4.7 rating on Glassdoor, a 4.5 rating on Indeed and the No.1 ranking in the UK for wellbeing at work (Indeed's Better Work Awards 2023).

If you're passionate about delivering exceptional care and want to be part of a forward thinking organisation that puts both its residents and people at the heart of everything it does, we'd love to hear from you.

About the role

The Opportunity: Build Your Own Department

Let's be clear. We are hiring for ambition. This role has a defined, structured development pathway. If you can consistently demonstrate commercial Return on Investment (ROI) and elevate our digital presence, our explicit goal is to promote you to Social Media Marketing Manager within 24 to 36 months.

Reports to: Head of Marketing

Key duties and responsibilities

What You Will Actually Do:

• Multimedia Storytelling: Get out from behind the desk. You will travel to our beautiful homes to capture the magic of care, shooting and editing high impact, mobile first video content (TikTok, Instagram Reels, YouTube Shorts).

• Commercial Lead Generation: Build, manage and optimise paid ad campaigns across Meta and LinkedIn, relentlessly focusing on driving down our Cost Per Acquisition (CPA) for both private care enquiries and job applicants.

• Community Guardian: Manage our online reputation across all platforms with deep empathy, professionalism and strict adherence to CQC safeguarding and compliance standards.

• Data & ROI: Analyse the data behind the content. You will track conversions (using GA4 and Meta Business Suite), report on engagement and prove the financial return on your campaigns to the Board.

Skills and attributes

Who You Are:

• The Creator: You have demonstrable experience shooting and editing highly engaging short form video content natively or using tools like CapCut, Premiere or Canva.

• The Commercial Marketer: You have hands on experience running Paid Social campaigns. You understand that "likes" are vanity metrics, but leads are sanity.

• The Wordsmith: You possess exceptional copywriting skills with flawless British English grammar and an adaptable, highly empathetic tone of voice.

• The Ambitious Self Starter: You don't wait to be told what to post. You actively hunt for great stories and are hungry to progress your career.

(Experience within healthcare or a similarly regulated sector is advantageous, but not essential if you possess the right commercial mindset and empathy).

The Kingsley Package:

• Highly competitive base salary (£32,500.00) with a performance related bonus linked directly to your commercial results.

• Defined career progression pathway to Management.

• Hybrid working flexibility.

• Excellent benefits package reflective of a Real Living Wage employer and the UK's company for work wellbeing.

How to Apply:

We want to see your capability, not just read a standard CV.

To apply, please submit your CV alongside a link to your digital portfolio, social media handles you have successfully managed or examples of short form video content you have created.

Applications without creative examples or a portfolio link will not be considered.

Kingsley Healthcare is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.