Community Manager - Weekend Cover (Freelance)

About the role

We're looking for a freelance Community Manager to support one of our brands on the weekend. You'll engage with culture led, trending content across TikTok and Instagram, ensuring the brand shows up authentically in relevant conversations beyond its own channels. The role covers 3 hours total on both Saturday and Sunday (including Bank Holidays), keeping the brand active and responsive over the weekend.

Proactive Engagement

• Actively comment on trending content across social platforms, with a strong focus on TikTok
• Conduct daily searches for brand related content and keywords to spot engagement opportunities, including active campaigns
• Monitor and engage with user generated content (UGC) and influencer posts
• Reshare relevant TikTok content to amplify reach and community involvement
• Adjust keyword searches in line with ongoing marketing campaigns or brand sponsorships

Reactive Engagement

• Take part in daily content sweeps to identify and flag real time moments for brand engagement
• Work closely with the social creative team to reshare approved UGC on Instagram Stories
• Jump on viral trends and conversations to keep the brand culturally relevant and top of mind

Social Listening

• Monitor social channels for potential issues, including negative sentiment or emerging risks
• Flag and elevate any concerning comments or content to the appropriate internal teams promptly

What we are looking for

• A genuine passion for social media, with a deep understanding of TikTok and Instagram trends, culture, and tone of voice
• Proven experience in community management, ideally within a fast paced agency environment
• Strong copywriting and storytelling skills, with the ability to craft engaging, real time copy that resonates with diverse audiences
• Confident communicator with excellent attention to detail and a flair for writing with personality
• Proactive and confident in managing a brand voice, adapting tone across platforms
• Experience in proactive and reactive crisis management within social communities, including escalation where needed