CLCM Commercial Lead

As a Customer Lifecycle Management (CLCM) Commercial Lead, you will be responsible for evaluating and enhancing the overall commercial performance of our existing customer lifecycle strategies.

You will analyze the entire customer book to uncover opportunities for optimisation and growth. Leading performance optimisation initiatives, you will ensure our strategies are commercially sound and data-driven. With your stakeholder management skills, you will challenge business areas using insights from financial analytics to highlight inefficiencies and recommend improvements, whilst driving a holistic approach to customer lifecycle management, leveraging commercial expertise to enhance value across the full customer base.

To be successful as a CLCM Commercial Lead, you should have experience with:

• Data analysis
• Commercial acumen
• Performance marketing
• Stakeholder management

You may be assessed on key critical skills relevant for success in the role, such as risk and controls, change and transformation, business acumen, strategic thinking, digital and technology, as well as job-specific technical skills.

This role can be based in either London or Northampton.

Purpose of the role

To drive the success of the commercial banking segment through market analysis, product development, sales and relationship management, risk management, and performance.

Accountabilities

• Execution of market research to understand the competitive landscape, identify market trends and opportunities, and develop strategies to capture market share within the commercial banking segment, considering industry, size, and growth stage.
• Development of appropriate pricing models for different products and services, ensuring profitability while remaining competitive.
• Development, implementation, and management of innovative financial solutions, services, and products aligned with the bank's objectives and tailored to the commercial banking segment, including loan products, cash management solutions, and trade finance services.
• Identification and forging of strategic partnerships with other financial institutions, technology providers, or industry experts to expand product offerings and reach new client segments.
• Management of key stakeholder relationships within target companies to understand their needs and recommend appropriate solutions.
• Development and implementation of sales strategies, including establishing sales targets, identifying sales channels to potential clients, and setting objectives for loan terms to support negotiation and development of service agreements.
• Monitoring key metrics such as new client acquisition, loan volume, revenue, and market share to assess performance. Funnel and journey optimisation are key to service delivery and performance.

Vice President Expectations

• Contribute to or set strategy, drive requirements, and recommend changes. Plan resources, budgets, and policies; manage and maintain policies/processes; deliver continuous improvements; escalate breaches.
• If managing a team, define roles and responsibilities, plan for future needs, counsel on performance, and contribute to pay decisions. Lead specialists to influence operations, align with priorities, and balance goals while ensuring budgets and schedules meet requirements.
• Demonstrate leadership behaviours to create an environment for colleagues to thrive, including listening, inspiring, aligning, and developing others.
• For individual contributors, serve as a subject matter expert, guide technical direction, lead assignments, and mentor less experienced staff.
• Advise stakeholders on functional and cross-functional impacts and alignment.
• Manage risks through assessment, support governance, and demonstrate leadership in control and risk management.
• Understand organisational functions to contribute to business goals.
• Collaborate across areas to stay aligned with business strategies.
• Create solutions based on complex analysis, research, and innovative thinking.
• Build and maintain trusting relationships with internal and external stakeholders, using influencing and negotiating skills to achieve business objectives.

All colleagues are expected to embody Barclays Values-Respect, Integrity, Service, Excellence, and Stewardship-and the Barclays Mindset-Empower, Challenge, and Drive.