Chief Marketing Officer

As CMO, you will be a key member of our leadership team, reporting to the CEO. You'll lead all marketing functions-from brand and content to growth, community, and partnerships-with full ownership over our marketing strategy, budget, and outcomes.You'll oversee a small, agile team with a full time marketing manager and freelance partners, and be ready to do the work yourself until the team grows further. You'll also play a central role in shaping the product roadmap and company trajectory.

Location: France with a strong preference for Paris

About us

At Poppins, we dream of a world where sharing is the new normal. Our mission is to shift from individual ownership to collective abundance, empowering everyone to share their resources for the greater good.Now, we're gearing up to conquer France. To help us build a category-defining brand and fuel our growth engine, we're looking for an experienced Chief Marketing Officer to join our executive team.

About the role

As CMO, you will be a key member of our leadership team, reporting to the CEO. You'll lead all marketing functions-from brand and content to growth, community, and partnerships-with full ownership over our marketing strategy, budget, and outcomes.

You'll oversee a small, agile team with a full time marketing manager and freelance partners, and be ready to do the work yourself until the team grows further. You'll also play a central role in shaping the product roadmap and company trajectory.

Key responsibilities 1. Growth & performance marketing

• Own and execute our acquisition & conversion strategy: paid (Meta, Google, influencers, affiliates) and organic (SEO, community, referrals)
• Build and scale a performance engine: CAC, LTV, ROAS, payback periods
• Optimize channel mix and test new growth levers continuously. Understand, implement & follow mobile attribution frameworks to ensure accurate tracking and optimization

2. Brand & content

• Lead brand strategy, positioning, and visual identity
• Oversee content creation across formats and channels: social, blog, video, newsletters
• Ensure consistency and cultural resonance in brand voice and storytelling

3. Community & loyalty together with the Operations team

• Elevate the Poppins Club ambassador program
• Strategize UGC and community-led campaigns that scale trust and belonging
• Build retention and loyalty flows : CRM automation, onboarding, lifecycle messaging, loyalty programs

4. Strategic partnerships

• Source and manage brand and channel partnerships (co-marketing, media, schools, local orgs)
• Build strategic collaborations to grow brand awareness and deepen impact

5. Team & leadership

• Inspire, hire, and develop a high-performing marketing team over time
• Collaborate cross-functionally with Product, Ops, and Tech
• Report KPIs, marketing ROI, and insights to the founding team and board
• Build an iterative marketing culture with strong feedback and learning loops
• Lead the marketing of one of Europe's most promising mission-driven startups
• Help build a movement that redefines ownership and accelerates the sharing economy
• Own a critical function at the leadership level
• Flexibility, autonomy, and the opportunity to shape a category-defining brand

What we're looking for

We're seeking a visionary, and hands-on, CMO to lead the strategy, execution, and team that will bring Poppins to millions. This is not your average marketing leadership role. We're building a consumer movement, scaling a marketplace, and shifting mindsets around ownership, sustainability, and access.

Our ideal candidate has:

• 10+ years in marketing, including 5+ years in a senior leadership role with experience managing high-performing teams
• Proven experience in marketplaces or consumer-facing platforms, ideally in the mobile/app ecosystem
• Solid knowledge of mobile attribution and app-specific metrics; ability to collaborate closely with product and tech teams and understand their challenges and roadmap
• Strong performance marketing expertise: you've built scalable growth machines with clear unit economics and funnel intelligence
• Track record of building loved brands that blend cultural relevance with data-driven results
• Background in startup and hyperscale environments, with speed, and constant iteration
• A hands-on mindset: Together with our current Marketing Manager, you'll be close to the work and rolling up your sleeves until the team scales.
• Knowledge and experience in cutting edge growth tools, tactics and channels including CRM strategies and tools (e.g., lifecycle messaging, retention, segmentation)
• Native French speaker with professional English proficiency; additional languages are a plus
• A balance of strategic thinking and executional drive, capable of steering high-level vision while owning channel-level results when needed
• Purpose-driven, impact-oriented, and ready to build a new kind of economy

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