Chief Digital Officer

Chief Digital Officer (CDO)

Location: Peterborough (Hybrid - 3 days onsite, 2 days remote)

Contract: Full-time, Permanent

Reports to: CEO / Executive Leadership Team

Salary: Competitive + Bonus + Benefits

About the Role We're looking for a visionary and commercially astute Chief Digital Officer (CDO) to lead the next phase of digital transformation and international growth for a fast-scaling, design-led lifestyle business. This is a pivotal leadership role, responsible for building and integrating a high-performing digital ecosystem across ecommerce, performance marketing, customer intelligence, and digital platforms. You'll work closely with the brand and creative teams to ensure digital excellence aligns with a bold, culturally resonant brand identity.

Key Responsibilities

• Lead and develop three core digital functions: Digital Platform - ecommerce infrastructure, UX/UI, and technology.
• Digital Trading - commercial performance, merchandising, campaign execution.
• Client Lifetime Value (CLTV) - CRM, loyalty, segmentation, lifecycle marketing.
• Define and deliver a scalable, data-led digital strategy across B2B and B2C channels.
• Overhaul and optimise ecommerce platforms (e.g. Shopify Plus), CRM, and ERP systems.
• Drive international digital expansion, launching localised sites and marketing in the US, UK, Europe, Middle East, and Asia-Pacific.
• Lead performance marketing across paid social, search, email, SMS, affiliate, and retargeting.
• Champion customer insight, segmentation, and behavioural analytics to inform product and marketing strategy.
• Collaborate with brand and creative teams to ensure digital storytelling reflects the company's design-led ethos.

What We're Looking For

• 10+ years of senior leadership in digital, ecommerce, or marketing roles.
• Proven experience leading multi-functional digital teams.
• Deep understanding of ecommerce architecture, CRM, analytics, and performance marketing.
• Experience scaling digital operations internationally.
• Strong commercial acumen with a passion for brand, design, and innovation.
• Collaborative, culturally fluent, and confident in founder-led, fast-paced environments.
• A natural storyteller and strategic thinker with a hands-on approach.

Why Join Us

• This is a rare opportunity to shape the digital future of a globally recognised lifestyle business.
• You'll be joining a passionate, creative, and ambitious team, with the autonomy to make a real impact across global markets.

Rates depend on experience and client requirements