Business Intelligence Senior Manager (Marketing)

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Business Intelligence Senior Manager (Marketing)

Apply locations: London, Bristol, Chester, Edinburgh, Halifax, Leeds

Time type: Full time

Posted on: Posted 6 Days Ago

End Date: July 16, 2025 (7 days left to apply)

Job requisition id: 136747

End Date: Tuesday 15 July 2025

Salary Range: £0 - £0

We support flexible working - click here for more information on flexible working options

Flexible Working Options: Hybrid Working, Job Share

Job Description Summary

We are seeking a visionary and technically skilled Senior Manager, Business Intelligence (BI) to lead the evolution of our marketing intelligence capability at Lloyds Banking Group. This role is ideal for someone with extensive experience in digital marketing data, business intelligence, and data visualization, combined with strong leadership skills.

About the Role

You will be responsible for developing and executing a comprehensive BI strategy aligned with BMX and broader business priorities. Leading a team of BI experts, you'll design and implement scalable, self-serve analytics solutions using tools like Power BI and Tableau, enabling real-time insights across digital, CRM, and ATL marketing.

Expertise in data sources such as Adobe, Google, CRM, and media agency platforms, along with hands-on experience with GCP, is essential. Collaborating with Platform and CDAO teams, you'll ensure our BI infrastructure remains robust, innovative, and aligned with latest trends, including generative BI.

Key Responsibilities

• Develop and implement a BI strategy aligned with marketing objectives
• Lead the design and deployment of self-serve analytics solutions using Power BI, Tableau, etc.
• Create accessible dashboards that communicate insights effectively
• Leverage SME knowledge of data sources and GCP experience
• Collaborate to deliver scalable BI infrastructure
• Promote continuous learning and adoption of new technologies, including Gen BI
• Manage BI resources and prioritize projects
• Lead and mentor a high-performing BI team
• Establish data governance standards to ensure data quality and security
• Work with marketing to define and monitor key metrics

About You

• Advanced experience in BI and analytics within marketing/media
• Strong command of digital marketing data and reporting
• Familiarity with ATL, Digital, CRM measurement, econometrics
• Proficiency in SQL, Python/R, and visualization tools like Power BI, Tableau, Looker
• Hands-on with GCP and analytics platforms such as Google Analytics, Adobe Analytics, GA4
• Experience with embedding generative BI and real-time insights
• Strong leadership and stakeholder management skills

About working for us

We value diversity and inclusion, aiming to create an environment where everyone feels they belong. We have initiatives supporting underrepresented groups and are disability confident. Please let us know if you require reasonable adjustments during recruitment.

If you're excited to join us, we'd love to hear from you!

At Lloyds Banking Group, our purpose is to help Britain prosper. Join us to shape the future of finance and grow your career.

We prioritize data safety and only request sensitive information during formal stages of the recruitment process.

We are committed to an inclusive culture where all colleagues can thrive.

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