Business Director, OOH- 12m FTC

Overview

WPP Media is the global media collective of WPP. WPP Media OOH is a specialist unit dedicated to influencing valuable audiences on the move, partnering with leading brands and agencies to deliver impactful Out-of-Home solutions. This is a transformative time for OOH with growth, new creative possibilities, and disruption through data and tech innovation. We are a diverse team of experts, united by a devotion to this dynamic medium.

Role Summary and Impact

Business Director, OOH Planning

As a Business Director, you will shape the future of OOH planning by leading a team of exceptional planners to develop and execute award-winning OOH solutions for a diverse portfolio of agencies and clients. You will drive commercial success, foster deep client relationships, and elevate our strategic offering. You will contribute strategic and tactical insights to WPP Media OOH initiatives, act as a thought leader and ambassador for the brand, and actively network to identify new opportunities and expand our reach.

Skills and Experience

At WPP Media, we value our culture and people. In this role it is critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Strategic Client & Agency Leadership

• Deliver exceptional service, ensuring WPP Media OOH is recognised for its intelligent planning, precise trading, and meticulous attention to detail.
• Cultivate and expand strong, productive relationships with WPP Media OOH's clients and agencies, ensuring visibility and profile are consistently high (within the planning team and cross-channel collaboration).
• Identify and secure new revenue opportunities, driving new business and expanding our footprint within WPP Media OOH's specialist units (e.g., Hi Rezz, Active, Alfresco Labs, Data & Measurement).
• Lead and contribute to high-stakes business pitches, showcasing our expertise and innovative solutions.

Team Leadership & Development

• Oversee, motivate, and manage a team of OOH planners, ensuring clear communication, professional growth, and consistent performance.
• Mentor and role model, supporting rising talent within the department.
• Establish and uphold standards of excellence for the planning department, collaborating with the Leadership team to ensure consistent application.

Commercial Performance & Operational Excellence

• Set accurate forecasts for your team, ensuring commercial delivery, revenue targets, and profitability goals are met.
• Collaborate with the Commercial Investment and Trading Hub to ensure all Media Owner agreements are fulfilled.
• Monitor and optimize brief response processes to enhance efficiency and effectiveness.
• Ensure your team leverages the Aureus suite of tools and WPP Media OOH insights to deliver data-led OOH solutions.

Industry & Thought Leadership

• Network and build productive relationships across the industry, enhancing WPP Media OOH's reputation and reach.
• Contribute thought leadership and strategic input to wider WPP Media OOH initiatives, shaping future direction.
• Serve as an ambassador for WPP Media OOH, embodying our values and vision.

Life at WPP Media & Benefits

We invest in our employees and offer opportunities to grow, build networks, and learn at the cutting edge of marketing and advertising. Benefits include competitive medical, group retirement plans, vision, dental insurance, significant paid time off, partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and does not discriminate. We foster a culture of respect where everyone belongs and has equal opportunities to progress.

We operate with a hybrid model, with teams in the office around four days a week. If you require accommodations or flexibility, discuss this with the hiring team during the interview process. This is a UK-based role and requires the right to work in the location.

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