Business Development Manager (m/f/d) - Employer Branding Solutions

An employer brand exists whether you manage it or not. At kununu, we give companies the power to own their story - and as Business Development Manager/ Business Owner for Employer Branding, you'll be the person leading the charge.

kununu is the DACH region's leading employer review and branding platform, with over 15 million workplace insights and a reach that spans search engines, AI-powered tools, and millions of job seekers every month. Our Employer Branding Profile (EBP) is our flagship product - giving companies the insight to understand their culture, benchmark against peers, and ultimately shape how they're perceived by the talent that matters most.

The EBP portfolio has grown from a single profile to a three-tier suite - Core, Pro, and the newly launched Basic for smaller employers - with a clear strategic vision: The EBP is the foundation of the kununu platform - every extension we build sits on top of it, available exclusively to EBP customers. We're moving beyond a profile to a full strategic solution: one that helps companies win the right talent.
You'll be the person who defines what that means and makes it happen.

The gross annual salary for this position ranges between €85,000 and €105,000, including a variable component, depending on qualifications and experience.

Your Tasks

• Shape the Vision & Strategy:
  • Define the strategic direction for the Employer Branding portfolio across all three product tiers (Basic, Core, Pro).
  • Drive the evolution from a standalone profile product to an integrated, extensible employer branding platform.
  • Stay close to market trends, candidate behavior, and the competitive landscape, translating insights into product and commercial opportunities.

• Lead Go-to-Market Execution:
  • Partner closely with Marketing and Sales to craft and execute a compelling go-to-market strategy across B2B (employer-facing) and B2C (talent-facing) dimensions.

  • Work hand-in-hand with Sales, providing strategic direction, clear positioning, and the commercial frameworks they need to win. You will be a trusted partner to the Sales organization, able to align, challenge, and elevate their approach.

  • Own pricing, packaging, and positioning across the EBP tier structure to maximize market penetration and revenue growth.

  • Ensure the EBP offering remains the anchor that unlocks the broader kununu portfolio for customers.

• Drive Operational Excellence:
  • Partner with cross-functional teams (across Product, Engineering, Marketing, Sales, Customer Success, to Data, and Business Analytics and beyond) to build the processes, structures, and ways of working that enable efficient, scalable growth.
  • Identify and remove friction in how we develop, sell, and deliver EBP, turning operational improvements into measurable commercial impact.
  • Turn strategy into action by designing and owning the execution plan and keeping cross-functional teams aligned against shared goals.

• Own Financial Performance:

  • Lead financial planning for the EBP business, including revenue forecasting and business case development for new initiatives.

  • Define, monitor, and act on the KPIs (financial and non-financial) that reflect portfolio health, growth, and performance.

• Communicate & Champion:
  • Keep leadership informed on progress, challenges, and learnings, ensuring EBP remains visible and strategically prioritized across the organization.
  • Act as the internal and external champion for kununu's Employer Branding Solutions offering.

Your Skills

• 5-7+ years of experience in senior strategic, product, or commercial roles in the digital space, with a proven track record of owning and growing a product or business area.
• Strong leadership skills, either through direct people management or cross-functional influence, with the ability to mobilize diverse teams around a shared goal.
• Proven ability to work with Sales organizations, setting direction, enabling high performance, and driving accountability without formal authority.
• Entrepreneurial mindset, combining bold strategic thinking with hands-on execution and strong attention to the operational details that make growth sustainable.
• Strong commercial mindset and analytical skills, with experience in pricing, positioning, go-to-market strategy, and data-driven decision-making.
• Excellent stakeholder management and communication skills, with the ability to communicate clearly and convincingly across functions and seniority levels
• Ability to thrive in complexity, navigate ambiguity, manage competing priorities, and make sound decisions with imperfect information.
• Genuine passion for HR solutions and employer branding, with a strong understanding of the challenges employers face in attracting, engaging, and retaining the right cultural fit.
• Relevant experience in B2B SaaS, HR Tech, digital platforms, or scale-up environments is a plus.
• Fluency in English and German at C1 level or higher, with strong verbal and written communication skills in both languages

Your Benefits

• Bring your dog to the office
• 6 week vacation
• Mobile devices also for private use
• Drinks, food & goodies
• Restaurant vouchers and employee discount
• Transparent, competitive salary
• Up to 12 weeks Workation
• Remote work option
• Trust-based working hours
• Communication on equal terms

Your Contact

You still have questions?
Feel free to get in touch with me.

Christina

Christina Ye-Gruenner

Recruiting Manager