Bristol Sport Digital Executive

Bristol Sport is a unique sports business with the core aim of providing integral support services to ensure the sustainability of Stephen Lansdown's sporting group of companies which includes Ashton Gate Stadium, Bristol City FC, Bristol Bears Rugby, Bristol Flyers Basketball, and their respective community charities.

JOB PURPOSE

The Digital Executive will play a pivotal role in the production, publication, and maintenance of high-quality, optimized content across the sporting group's suite of websites and apps.

This role involves handling enquiries, troubleshooting problems for internal and external customers, and staying abreast of key digital and data trends in the sports and entertainment verticals.

The Digital Executive will also be responsible for proactively researching and managing digital and data software projects, ensuring effective project management across multiple initiatives.

KEY OBJECTIVES

• Content and Web Management: Produce, publish, and maintain high quality, optimized content on the sporting group's websites and apps.
• Analytics and Optimization: Utilize tools such as Google Analytics, Paid Socials, app store optimization, SEO, and WordPress to enhance digital performance.
• Research and Trend Analysis: Proactively research key digital and data trends in the sports and entertainment verticals, identifying opportunities for improvement and innovation.
• Project Management: Manage digital and data projects across multiple initiatives, ensuring successful execution delivery.

KEY RESPONSIBILITIES (KPIs)

• Website/App Performance Metrics: Monitor and improve key performance indicators related to website and app performance, including traffic, engagement, and conversion rates.
• Digital Effectiveness: Evaluate the effectiveness of digital efforts through metrics such as click through rates, conversion rates, and social media engagement. Work to commercialise our digital audiences, converting "unknown" visitors to "known" users.
• Project Delivery: Ensure timely and successful completion of digital and data software projects within established timelines.
• Digital Innovation: Stay informed of all digital innovation particularly within mobile, social media and video (e.g., evolving metadata algorithms).

KEY RELATIONSHIPS

• Communications Team
• Marketing Team
• Fever Pitch (Bristol Sport's content production agency)
• PTI
• External Agencies and Vendor

ESSENTIAL SKILLS

• Proven experience in producing and maintaining high-quality, optimized content.
• A working understanding of SEO and page optimization techniques
• Experience in digital campaigns through third party platforms including social media, Google and Previous
• Experience in managing WordPress Websites and hands on experience in HTML and CSS
• Excellent communication and presentation skills
• Meticulous attention to detail and a passion for data driven decision making.
• Proficiency with Microsoft Office tools
• Strong organizational skills and the ability to manage multiple tasks
• Creative problem solving abilities and attention to detail.
• Ability to work alone but also as part of a team

DESIRABLE SKILLS

• Experience with marketing automation tools is a plus.
• Proficiency in, Canva, digital marketing campaigns & strategies,
• A strong technical understanding of Server Technologies and SSL implementation
• Knowledge of API Integrations and troubleshooting
• Experience in the sports industry would be an added advantage.
• We are committed to the principle of equal opportunity and its policies for recruitment, selection, training, development, and promotion are designed to ensure that no employee receives less favourable treatment on the grounds of race, colour, nationality, religion or belief, sex, sexual orientation, marital status, age, ethnic and national origin, disability, or gender reassignment.

SAFEGUARDING

• Bristol Sport is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all employees to share this commitment.

Salary: £26,364 per annum

Contract Type: Fixed term until 31 December 2026

Hours: 5 out of 7 days, Monday to Friday, and the occasional evening and weekend match day game