Brighton Assistant Store Manager

Brighton Assistant Store Manager

Finisterre UK Limited - Brighton & Hove, Brighton, England, United Kingdom

About the company

Finisterre was founded two decades ago to meet the needs of British surfers and has grown into a B Corp certified brand that creates enduring outdoor wear for an inspired life around the ocean. We are committed to responsible and transparent manufacturing, and our stores are the heart of our community, offering long term career opportunities within a purpose led brand.

About the role

The Retail Assistant Manager supports the Store Manager in running the Brighton store, meeting sales targets, coaching the team, and creating exceptional customer experiences. This role is an important step on the retail development path and involves deputising for the Store Manager as required.

Key responsibilities Customer Experience

• Demonstrate and influence the team to deliver engaging and experiential customer service.
• Ensure the team educates and guides customers in making the right purchase, with full product knowledge.
• Keep the team up to date with seasonal product range and training.
• Build community relationships and support local collaborations.
• Co operate with marketing to deliver successful and engaging store events.

Commercial

• Share ownership of store performance and communicate targets and plans with the team.
• Analyse RCA reports and implement commercial changes to drive sales.
• Support planning for seasonal and promotional launches.
• Communicate with merchandising to optimise stock opportunities.
• Understand company strategy and how retail goals fit into it.

Community

• Build genuine relationships with customers and local community champions.
• Assist with in store community events and activations.
• Nurture partnerships with surf clubs, swim groups, environmental and creative organisations.
• Champion the store as a community hub that drives quality footfall.

Operations

• Work with the manager to staff the store efficiently.
• Train all staff on stock handling and retail operations.
• Support visual merchandising and store presentation standards.
• Assist with health & safety compliance and checklists.

People

• Represent Finisterre's brand story and values.
• Provide training to help the team reach their full potential.
• Maintain positive relationships with the Store Manager and other departments.
• Assist in recruiting the best talent for the brand.

KPIs

• Annual sales & contribution targets
• ATV
• Conversion
• Customer satisfaction

What you'll bring to Finisterre

• Passion for the sea and commitment to protecting the planet.
• Leadership by example, motivating and supporting others.
• People oriented attitude with strong relationship building skills.
• Attention to detail and pride in high standard work.
• Proven experience managing a team within a premium apparel brand.
• Commercial awareness and experience working towards KPIs.
• Visual merchandising skills.
• Competence with Excel, Word, Outlook, and other office software.
• Strong communication with both management and retail staff.
• Alignment with Finisterre's brand values and customers.

What you'll receive from Finisterre

• Full time, permanent contract with a competitive salary up to £31,000.
• 25 days holiday per year plus an allowance of up to 8 UK bank holidays.
• Additional holidays for length of service and birthday day off.
• Up to 3 days of paid volunteering per year.
• Discretionary bonus scheme based on store performance.
• Pension scheme with Nest.
• 60% product discount for personal and gift use; 30% Friends & Family discount.
• Uniform allowance.
• Enhanced family leave policies.
• Life assurance and access to an online wellbeing platform (employee assistance, virtual GP, digital gym, etc.).
• Regular team socials and training days.
• Access to a range of wellbeing resources and B Corp community discounts.
• Online Learning Library and company wide training sessions.
• Sea Tuesday company wide updates and more.

Closing date: We'll be interviewing as we go along so please submit your application at the earliest opportunity, as the role may close earlier than advertised.

Finisterre is committed to building diverse and inclusive teams. We celebrate difference and encourage everyone to join us and be themselves at work.