Brand Marketing Director

We are working with an established, fast growing apparel brand who is looking for a Brand Marketing Director to join on a 12 month fixed term contract (maternity cover). This is a senior leadership opportunity for a creative brand leader who is ready to make a meaningful impact in a dynamic, digital first environment.

We are particularly keen to hear from candidates who are passionate about building brands, who bring experience from beauty, fashion, or athleisure.

If you're motivated by shaping culture, leading high performing teams, and delivering work that connects with communities, this role offers the platform to do just that.

The role

As Brand Marketing Director, you will be a key member of the senior leadership team, responsible for shaping and delivering a cohesive brand strategy across direct to consumer, retail, and wholesale channels.

Key responsibilities include

• Leading the overall brand marketing strategy, driving customer acquisition and sustainable growth
• Owning organic social strategy across platforms, setting the tone of voice, content direction, and community engagement approach
• Overseeing influencer marketing and events, building authentic partnerships and impactful activations
• Managing campaign planning and execution, ensuring alignment and consistency across all channels
• Leading and developing a multidisciplinary creative team, including production, design, and art direction
• Driving initiatives that elevate brand perception and cultural relevance
• Ensuring a consistent and compelling brand identity across all customer touchpoints
• Collaborating closely with product, commercial, and retail teams to embed brand thinking across the business
• Building and managing a clear, forward thinking marketing calendar
• Presenting brand performance and insights to senior leadership and board level stakeholders
• Defining and tracking key marketing KPIs, using data to inform decision making
• Identifying emerging trends and opportunities to keep the brand at the forefront of its category

About you

You are a confident and collaborative brand leader who combines creativity with commercial thinking. You thrive in fast paced environments and bring a strong understanding of how to build brands that truly connect with people.

We welcome applications from candidates of all backgrounds and experiences, and we are particularly interested in hearing from women and those who have been underrepresented in senior leadership roles.

Ideally you have

• Extensive experience in brand marketing, including several years in a senior leadership role
• Worked in a fast paced omnichannel founder led brand
• Proven background within beauty, fashion, athleisure, or a consumer lifestyle brand
• Strong experience leading and developing teams across brand, creative, and marketing functions
• Deep expertise in organic social media strategy, with a clear understanding of content, platforms, and audience behaviour
• Experience building and scaling influencer marketing programmes
• Commercially aware, with a strong understanding of how brand activity drives growth, acquisition, and retention
• Experience working across multiple channels, including direct to consumer, retail, and wholesale
• Confident communicator with experience influencing senior stakeholders and presenting at board level
• Strong cross functional collaboration skills
• Data literate, with the ability to turn insights into action
• Highly organised, adaptable, and comfortable managing multiple priorities
• Experience contributing to rapid brand growth or transformation
• A strong creative eye and ability to guide brand storytelling and visual identity

This is an opportunity to step into a visible leadership role where your voice, perspective, and experience will help shape the direction of a growing brand.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.