Brand Leader, Devices EMEA, Fire TV, Kindle, Fire Tablets

You will need to login before you can apply for a job.

Brand Leader, Devices EMEA, Fire TV, Kindle, Fire Tablets

View more categories View less categories Sector Distribution and Warehouse, Technology Contract Type Permanent Hours Full Time

DESCRIPTION

The EU Fire TV, Kindle, and Fire Tablets teams are seeking a talented, creative, and dynamic Marketing Leader with a proven track record in delivering high-value marketing campaigns for innovative products. This is a unique opportunity to play a key role in building our Brand Vision for these three device categories at a pivotal point in shaping their future. The EMEA Brand Lead will lead strategic marketing initiatives to define the next chapter of our brands in Europe.

Key job responsibilities

• Lead the marketing planning process, write robust briefs, ensure best practices in campaign and media management, and oversee measurement and continuous improvement.
• Conceive and propose marketing strategies and concepts, considering country differences.
• Guide the brand team on customer insights, country nuances, and streamlining marketing objectives for successful delivery.
• Balance analytical and creative skills to generate big ideas that drive awareness and purchase intent.
• Manage online and offline marketing, make data-driven decisions, and influence stakeholders.
• Understand customer dynamics, segmentation, and the online advertising landscape.
• Operate at strategic levels, generating growth ideas while addressing business challenges.

A day in the life

• Own the strategic briefing process for campaigns across Fire TV, Tablets, and Kindle, collaborating with PL Brand Managers.
• Champion the EU customer by commissioning and reviewing relevant research.
• Understand target customers, products, trends, and opportunities.
• Create and present high-quality reports to senior leadership.
• Interpret and leverage insights from measurement systems for marketing effectiveness.
• Develop cooperative marketing programs with partners.

BASIC QUALIFICATIONS

• Experience communicating results to senior leadership.
• Experience building and scaling cross-functional marketing programs.
• Experience in professional marketing or marketing research.
• Proficiency in using data and metrics to measure impact and improve strategies.

PREFERRED QUALIFICATIONS

• Experience with SQL or analytical tools for data analysis.
• Experience with customer segmentation, profiling, and targeting.

Amazon is an equal opportunities employer. We value diversity and make recruiting decisions based on experience and skills. Protecting your privacy and data security is a priority. Please see our Privacy Notice for details.

We are committed to an inclusive culture that empowers employees to deliver the best results. If you need workplace accommodations during the application process, visit our accommodations page for more information.