Brand Lead: Strategy, Tone & Identity

British Airways is seeking a Brand Lead to shape and evolve our world-renowned brand. You will drive strategy, propositions and tone of voice across departments, ensuring consistency with the Masterbrand and identity across products and communications.

Two fixed-term opportunities exist: one 12-month contract and one maternity cover ending Sep 2027. This role offers exposure to global brand governance, stakeholder collaboration and fast-paced airline branding initiatives.