Brand Designer

Content & Campaign Specialist x6 positions
Start ASAP - Feb 2027
London hybrid
Inside IR35

Create, define, and own the visual design system for your assigned brand - establishing the rules, components, and principles that govern how the brand looks and behaves across every channel and format
* Develop the foundational brand elements: colour, typography, imagery style, iconography, layout principles, motion language, and design patterns - with a clear rationale for every decision
* Build and maintain a living design system and component library that enables Graphic Designers, Digital Designers, and Artworkers to produce consistent, on-brand work independently - documented clearly in Frontify or equivalent
* Evolve the design system over time in response to brand strategy, campaign feedback, new channels, and the changing visual landscape - knowing when to update, extend, or simplify
* Establish clear guidance on what the system permits and what it does not - creating parameters that protect brand integrity while giving designers enough creative latitude to produce great work

Essential experience
* 5-8 years in brand design, visual identity, or creative design roles within agencies, studios, or in-house teams
* Portfolio demonstrating original brand identity creation - from strategy through to design system - not just execution within an existing system
* Proven ability to build and document design systems: colour, typography, component libraries, usage guidelines, and pattern documentation
* Expert proficiency in Adobe Creative Suite and Figma; experience maintaining brand assets in Frontify or equivalent DAM/brand management platform
* Experience working on major consumer brands - ideally in telecommunications, technology, or other high-profile B2C categories
* Confident articulating design rationale and brand thinking to senior non-design stakeholders

Highly desirable
* Experience evolving or refreshing an established brand identity - not just maintaining it
* Previous in-house agency or brand-side experience
* Understanding of motion design principles and how brand identity extends into animation and video
* Experience working across digital and physical brand environments (retail, experiential, OOH)
* Familiarity with brand strategy principles - positioning, purpose, values, and audience definition
* Award-winning or industry-recognised brand identity or design system work

Please share your latest CV

LA International is an award-winning partner of choice for many of the world's most influential companies and government organisations. Holding Enhanced Government Security Accreditation, we are recognised as the European market leader in the delivery of Security Cleared talent to organisations that demand the very highest levels of security, compliance and assurance.

A multiple award-winning organisation, having secured the prestigious Queens Award for Enterprise: International Trade over consecutive years. We are committed to fostering an inclusive, equitable and accessible workplace where everyone feels valued and supported. We welcome applications from all individuals, regardless of background or identity, and we encourage candidates who may not meet every listed requirement to still apply. If you require any adjustments or support during the recruitment process, please let us know and we will work with you to ensure a fair and accessible experience.

Please Note: If a high volume of applications is received, only candidates shortlisted will be contacted.