Brand and Creative Lead

Overview

At this key moment in our journey, we are looking for an experienced Head of Brand Design and Creative to elevate Zopa's design approach and help us show up in a distinctive, compelling and coherent visual way. With plans to reset our design system across the end-to-end journey, we want an individual to lead this change and elevate our creative output.

Responsibilities

• Lead and direct our brand's creative expression across our channels - bringing your fresh ideas to how we use design to communicate our messaging and content.
• Own and manage the core Zopa Bank visual identity and its related brand design system assets in partnership with Experience Design and UI practitioners.
• Build a cohesive and contemporary approach to our look and feel across the end-to-end experience of the Zopa brand. Creating the right assets across marketing channels into our core web and app experience, including associated CRM and social channels.
• Direct the development of brand creative and partner with external agencies on key design projects, campaigns or advertising requirements.
• Find smart ways to adapt and build performance creative at a scale that meets our design principles and creative standards.
• Work with Experience Design to bring more creative expression into the UI and UX process. Collaborate with product teams (design, development and product management) to integrate creative moments into digital experiences (web and app), in line with our brand proposition.
• Develop a unified approach between our visual and verbal identity through close partnership on tone of voice with our Copywriting team.

About you

• You have a holistic approach to design, with great knowledge of different specialisms and how to happily collaborate with other design practitioners.
• You are a great communicator and actively represent your discipline in the way you are able to tell simple but compelling stories about design and creative.
• You have a strong graphic design background and multi-dimensional creative experience (i.e. working across multiple formats, channels and applications). You have experience working with design systems and a full suite of creative tools (e.g. Figma, Adobe) and you are familiar with standard accessibility guidelines (e.g. WCAG AA). You have experience with AI and are experimenting with technology in your creative process.
• You have experience working in and/or for digital product businesses where you can demonstrate how your brand design skills made an impact. (Some fintech experience is preferable but not essential!)
• You can demonstrate experience of working with product teams to implement brand design (e.g. creative illustrations or motion) in web and app experiences.
• You're able to iterate your work based on customer feedback and/or performance data.
• You are able to demonstrate your ability to design direct (i.e. guide internal teams, agencies and freelancers to great design outcomes) but also are adept in technically making high quality assets.
• You are entrepreneurial, thrive with autonomy and can balance strategic creative direction with hands on or iterative execution where required.

Location and flexibility

Towards the end of 2025 Zopa will be relocating to a brand-new headquarters at 20 Water Street in Canary Wharf. The 44,000 square foot workspace will foster collaboration and inspire creativity for our 900 employees amidst our 2025 growth blitz.

At Zopa we value flexible ways of working. This hybrid role requires you to come to our London office 2-3 days a week.

You'll also have the option of working from abroad for up to 120 days a year! But no matter where you are, we'll make sure you've got everything you need to thrive, both in your work and home life, from day one.

Subject to having the right to work in the country of choice

Diversity Statement

Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.