B2B Channel Marketing Programs Manager - EU

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. Role OverviewWe are seeking a strategic and execution focused Marketing Manager to lead the development of centralised marketing programmes designed to drive growth with the regional marketing managers and to and through partners. This role will create scalable campaigns, toolkits, and initiatives that can be deployed by regional teams, ensuring consistency, efficiency, and measurable impact across markets.You will report to the Head of Field Marketing, Europe and act as the bridge between global strategy and regional execution, while also owning key partner engagement initiatives such as central channel events, quarterly partner webinars, incentive programmes, and MDF planning and optimisation. Key Responsibilities Centralised Programme Strategy and Execution Develop and manage partner marketing programmes aligned with business priorities, new product launches and revenue goals to support our European business. Build scalable campaign frameworks, messaging, and assets for regional adaptation and execution. Ensure all programmes are partner ready, easy to deploy, and supported by clear guidance and timelines. Collaborate cross functionally with global channel marketing, product marketing, regional marketing, sales, finance, and channel teams. Regional Enablement Provide regions with turnkey campaign kits, toolkits, and best practice guidance. Support localisation needs while maintaining brand consistency and programme integrity. Act as the primary point of contact for regions regarding centralised partner initiatives. Gather feedback from regional teams to continuously optimise programmes. Channel Events and Webinars Plan and execute central partner events, including virtual and in person formats. Own the quarterly partner webinar series, including content planning, speaker coordination, promotion, and reporting. Ensure events support pipeline generation, partner engagement, and enablement objectives. Collaborate with Alliance partners to build events, programs and content with and for our channel partners. Incentive Programmes Design and manage partner incentive and promotion programmes that drive measurable partner activation and sales performance. Track participation, performance, and return on investment of incentives. Partner with finance and sales operations to ensure compliance and reporting accuracy. MDF Planning, Allocation and Optimisation Support annual and quarterly MDF planning in alignment with regional priorities and partner growth objectives. Partner with regional teams to ensure MDF is allocated strategically based on performance data, NPI launches, central campaigns, and market potential. Track MDF utilisation, effectiveness, and return on investment to ensure optimal fund deployment. Identify opportunities to reallocate or optimise MDF investments to maximise impact. Ensure compliance with MDF policies, processes, and documentation requirements. Performance Measurement and Optimisation Define key performance indicators for all programmes and track performance against targets. Analyse results and provide actionable insights to stakeholders. Continuously optimise programme structure, messaging, delivery models, and investment allocation based on data. Qualifications 4 to 7 years of experience in marketing, preferably with partner, channel, or business to business programme marketing exposure. Experience managing MDF or co-operative marketing funds is highly desirable. Proven experience managing multi region or global campaigns. Strong project management and stakeholder coordination skills. Ability to translate strategy into scalable execution frameworks. Excellent communication and presentation skills. Analytical mindset with experience measuring marketing performance and return on investment. Experience working with marketing automation, customer relationship management, and webinar or event platforms preferred. Key Competencies Strategic thinking with operational rigour Stakeholder influence and collaboration Programme design and scalability mindset Financial and performance analysis Attention to detail and process discipline Adaptability in fast paced environments Success Metrics Adoption rate of centralised programmes by regions Partner marketing satisfaction scores Partner engagement and participation levels Pipeline and revenue influenced through partners Event and webinar performance metrics Return on investment and utilisation efficiency of MDF investments Impact of incentive programmes on partner performance Deal registration growth Partner in house share growthAcross Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can't wait to tell you more about them being that there are too many to list here and they vary based on location. All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1- for assistance and we will get back to you as soon as possible.At Logitech, we live our values and expect you to show the same to become one of us. Be who you are, come prepared, and we'll try to make it enjoyable in the process. Generally, the process is simple, and as quick as possible.