B&W Prospective Innovation Skincare Marketing Manager

Overview

ROLE TITLE: B&W Prospective InnovationSkincare Marketing Manager

LOCATION: London 100VE

Reporting to the Global Skin Brand Partner & Marketing Design Lead, this role is part of a team at the centre of crafting superior mixes with outstanding beauty desirability. You will translate emerging macro science, technology trends and semiotic codes into tangible opportunities for our hair/skin brands. You will be a connector, building cross functional teams to leverage internal and external talent to drive more impactful, sustainable innovation and excellence in design. You will elevate design capabilities for formula (technology, sensorials, sustainability), packaging (usage, inclusivity, aesthetics, sustainability) and consumer experience.

Responsibilities

• Co Creation Sprints
  • Align with the Skin Lead on priority projects you will lead with their support and coaching.
  • Collaborate with the Trends & Beauty Academy Lead and R&D teams to translate macro trends into tangible opportunities for product and pack innovation for the skin brands.
  • Act as an ongoing strategic partner to skin brand teams and prospective innovation managers by challenging and shaping project briefs and leading co creation sprints (innovation, brand, design) as well as ongoing crafting sessions to refine output.
  • Lead the development of the creative stimulus for co creation sprints by collaborating with internal teams (R&D, CMI, Marketing) and external parties (consumers, external experts, designers) to stimulate creative thinking and bring the sprint to life.
• Packaging Design
  • Partner with Brand Leads to execute their design strategy into tangible project briefs, leading a design ecosystem (internal teams and external designers & agencies) to land these new designs in market.
  • Directly manage 2 3 freelance designers as part of the design ecosystem: briefing, evaluating work and managing overall project workload.
  • Share responsibility for sourcing and onboarding external partners to procurement systems and manage project budget and supplier payments for your category.
• Budget & Systems Management
  • Help build an external contact database; ensure profiles are up to date with high data accuracy, in partnership with your skin counterpart.
  • Onboard new external suppliers to procurement systems.
  • Raise purchase orders for skin co creation and design projects and work with finance on cross charges where necessary.

All About You

• Curiosity and passion for beauty and aesthetics with deep understanding of the skin/hair category and competitors.
• Strong communicator, relationship builder and influencer; able to work effectively across cultures and say no when needed.
• Solid understanding of the B&W business with a proactive mindset to improve approaches or suggest new workstreams.
• Highly organised with the ability to plan and prioritise own work.
• Facilitation and co creation skills to structure engaging sprints and workshops that drive outcomes.
• Agile, adaptable to change; proactive and a supportive team player.
• Passion for understanding consumers and helping them achieve needs and desires through end to end design.
• Ability to translate an aesthetic vision into clear beauty codes and articulate that in brands, mixes and concepts.
• Ability to express creative concepts with coherence between words, visuals and staging; fluent in colour, lighting, composition, finishes and textures.
• Extremely high attention to detail.

Key Experience

• Bachelor's Degree with significant experience in brand marketing including product innovation.
• Experience leading packaging design projects, briefing designers and evaluating creative work.
• Experience leading innovation and brand strategy development, particularly in beauty.
• Proven track record of leading a cross functional team and managing multiple projects in parallel.

About the Role

• London based role with a minimum of two days a week in the office.
• Travelling within the UK and abroad for print trials and mock up productions.

Selection Criteria

Top 3 Essential Skills

• Outstanding communicator, relationship builder and influencer across cultures and levels, able to say no.
• Ability to translate an aesthetic vision into clear beauty codes and articulate it in brands and concepts.
• Facilitation and co creation skills to structure productive sprints and workshops.

Domain Experience

• 2+ years' experience in beauty and wellbeing skin or hair brands.
• Brand Crafting: creative briefs, briefing, and composition of brand positioning.
• Innovation Crafter: people insights; people centric propositions; sustainable product design.
• Marketing Strategy: growth opportunities and segmentation.

Behaviours & Values

• Collaborative team player; avoids territorial behavior and focuses on collective success.
• Ability to self motivate and drive change in an innovative environment with uncertainty.
• Growth mindset with bias for action and tangible results; delivers incremental improvements.
• Consumer obsession and commitment to building external partnerships.
• Innovative curator; pushes boundaries and explores new ways of working.
• Excellent communication and stakeholder management.

What We Offer

We are open to flexible working options and strive to create a family friendly, inclusive workplace. Diversity is valued, with equal opportunity for all applicants and employees. Reasonable adjustments are available during the application and interview process. For more information, see our Equity, Diversity & Inclusion policy.

Location Note

In June 2020 we announced a consolidation plan for offices in the South East of England into a new campus, with the current proposal to retain our central Head Office in London (100 Victoria Embankment) until 2027. From August 2024, the company is consulting on the future location of teams; your role may be based at 100VE until 2027 or moved to Kingston upon Thames in early 2025. Your normal place of work will be 100VE until consultation concludes, after which it may be 100VE or Kingston upon Thames. You will be notified of the final location after the consultation ends.