Associate Director, Website Marketing

Associate Director - Website Marketing

Location: Oxford/UK Hybrid

Job Type: Full-time permanent.

Grade: Associate Director

Reporting To: Director, Marketing Communications

Department/Group: Marketing Communications

Type:Hybrid (2 days on-site in Oxford)

About Us

Oxford Nanopore Technologies

Our goal is to bring the widest benefits to society through enabling the analysis of anything, by anyone, anywhere. The company has developed a new generation of nanopore-based sensing technology for faster, information rich, accessible and affordable molecular analysis. The first application is DNA/RNA sequencing, and the technology is in development for the analysis of other types of molecules including proteins. The technology is used to understand and characterise the biology of humans and diseases such as cancer, plants, animals, bacteria, viruses, and whole environments. With a thriving culture of ambition and strong innovation goals, Oxford Nanopore is a UK headquartered company with global operations and customers in more than 125 countries.

The role

We're looking for someone to lead as a core brand and customer engagement channel. You'll work with the digital team to define the website's strategy, information architecture (IA), narrative hierarchy, and governance, ensuring a consistent tone of voice and an accessible, high-quality digital experience across audiences. Working with marketing and digital teams, you'll align what we communicate and why, the broader team to deliver performance through SEO, analytics, and optimisation.

This role embeds brand storytelling principles to drive customer engagement and fosters a culture of experimentation and continuous improvement across content, UX, and conversion.

What you'll do

• Strategy, IA & Governance

  • Lead the website marketing strategy aligned with business priorities and audience needs.
  • Collaborate with the digital team to define information architecture and narrative hierarchy.
  • Ensure consistency in tone of voice, brand, and accessibility standards (WCAG).
  • Establish content governance and prioritise roadmap items in collaboration with marketing and digital teams.
• Experience & UX Collaboration
  • Partner with digital and design teams to improve navigation, findability, and task completion.
  • Sponsor customer-validated usability improvements and ensure UX design decisions and narrative structure are connected.

• Brand Storytelling Leadership
  • Embed brand storytelling principles to improve the digital experience and drive customer engagement through compelling content, optimised user journeys, and a consistent use of brand, tone and messaging.
  • Ensure digital content and layouts tell a cohesive story, using performance insight and user behaviour data to refine narrative elements and tone based on engagement and conversion outcomes.

• Cross-functional Alignment
  • Establish, manage, and lead regular meetings with website stakeholders to align priorities, coordinate experimentation, and ensure visibility of website performance.
  • Project manage website messaging and continuous improvement projects for marketing.
  • Ensure collaboration with analytics teams to connect storytelling and experimentation outputs to strategic insight.

• Performance, Experimentation & Insight
  • Define experience-level KPIs and champion a test-and-learn culture across marketing to improve user experience, narrative clarity, and conversion performance.
  • Review SEO/CRO/GenAI analytics insights delivered by the MarTech team and ensure these feed directly into website and content strategy.
  • Embrace AI as a catalyst for discovery and innovation, aligned with current policies and ethical in use.

• Compliance & Risk
  • Ensure adherence to brand, accessibility, and privacy standards.
  • Oversee content governance to reduce risk from outdated or inaccurate messaging or claims.

You'll bring:

A positive, outcome-oriented attitude with a growth mindset and enthusiasm to test, learn and drive change, in a team environment.

Experience required

• Bachelor's degree in marketing, Digital Marketing, Communications, or a related field.
• 5-7 years in digital content, brand, or website strategy roles within complex B2B environments.
• Proven ability to lead and manage website information architecture, governance, and content strategy.
• Demonstrated experience with UX and analytics to drive website performance.
• Strong understanding of how to translate complex scientific information into accessible, story-driven digital experiences.
• Data-literate; able to interpret insights into structural and narrative changes.
• Excellent written communication.
• Proven matrix leadership across Marketing, Product, and UX.
• Excellent project management skills.

Nice to have

• Continuous professional development in website management and performance.
• Familiarity with life sciences or tech (genomics, biotech, health tech, tech).
• Experience leading digital storytelling programs.
• Familiarity with experimentation and optimisation tools (e.g., Optimizely, GA4, Tag Manager).

Please note that no terminology in this advert is intended to discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. Every candidate will be assessed only in accordance with their merits, qualifications and abilities to perform the duties of the job.