Associate Director, Marketing - 12 Month FTC

The Associate Director, Marketing (ADM), Oncology will be responsible for the development and implementation of the Canadian brand strategy for Vyxeos as well as other brands within our Oncology portfolio. The ADM will lead the Vyxeos cross functional team in the identification and execution of short and long term opportunities that will maximize the brand value and optimize lifecycle performance. They will also play a pivotal role in establishing and strengthening partnerships with key stakeholders in the Canadian Oncology landscape, grounded in a deep understanding of stakeholder needs and aligned interests. Success in this role demands the application of advanced marketing expertise, strategic agility, and operational leadership with the ability to take on leading additional brands to drive meaningful results. This position requires a forward thinking mindset, with a strong ability to analyze complex data, solve problems decisively, and execute high impact plans with precision and accountability.

Essential Functions

• Lead the development and implementation of the annual and long range commercial plans including brand positioning, brand messaging, market research initiatives, pricing strategies, communication plans (publications, congresses), opinion leader development, sales targets, etc.
• Lead the Brand team and develop productive cross functional relationships with key internal functions: Sales, Medical, Market Access, and Regulatory to ensure cross functional input and alignment to Canada plans across Hem/Onc portfolio.
• Combines brand leadership with enterprise capability building, requiring cross functional collaboration, system level thinking, and strategic agility to influence launch readiness and execution at an organizational level.
• Lead the development of strategies to enhance relationships and partnerships with key external stakeholders: Key Opinion Leaders (KOLs), Nurses, Pharmacists and others in the Hematology/Oncology circle of care.
• Lead the planning and implementation of advisory board and consultancy meetings to gain expert advice on critical business questions across the Hematology/Oncology portfolio.
• Collaborate with finance to develop brand specific forecast models and provide input and partner with finance on regular forecast update to accurately assess market opportunity.
• Collaborate with internal supply chain management team and local supply vendors to identify ongoing supply requirements to ensure in country product supply.
• Monitor the implementation of the marketing plans to ensure execution is both efficient and effective and provide corrective solutions where necessary to maintain or exceed plan targets.
• Oversee agency partners and other vendors to ensure strategic alignment and executional excellence.
• Demonstrate a comprehensive understanding of the disease state, competitive landscape and therapeutic management in each of our potential markets.
• Identify, assess and effectively champion lifecycle opportunities to the Business Unit Head, Hematology/Oncology and within the organization.
• Develop, manage and operate within budget to ensure optimal investment of promotional resources.
• Monitor brand performance and market dynamics, using data driven insights to adjust tactics and ensure the achievement of financial and strategic objectives.
• Lead the development of promotional campaigns and materials, ensuring scientific accuracy, compliance with PAAB and IMC code, and relevance to Canadian stakeholders; champion a high performance culture, fostering collaboration, innovation, and accountability within the oncology marketing team.
• Respect and adhere to all applicable ethical/legal/regulatory guidelines in the organization and industry.

Required Knowledge, Skills, and Abilities

• 7+ years of marketing (or related commercial experience) in biotech/pharmaceutical industry, with minimum 5+ years marketing experience.
• Proven track record managing multiple brands and in different stages of life cycle (i.e pre launch to LOE).

Preferred Knowledge, Skills, and Abilities

• Marketing experience in Hematology Oncology or broader Oncology in Canada.
• Experience managing the brand lifecycle from launch to LOE (loss of exclusivity).
• Ability to prioritize and allocate resources across multiple brands effectively.
• Experience leading marketing and/or sales teams, with a strong track record of aligning strategic brand planning with field execution to drive commercial performance.
• Ability to lead brand planning processes, including budgeting and ROI analysis.
• Proficient in leveraging data and insights to drive strategic decisions.
• Experience with competitive analysis, market research, and KPI tracking.
• Proven experience developing and executing omnichannel engagement plans tailored to HCPs (e.g., oncologists, pharmacists, nurses).
• Ability to integrate digital, personal (rep), and non personal (remote, email, virtual rep) channels into a unified customer experience.
• Understanding of customer segmentation and journey mapping in the oncology setting.
• Ability to leverage data and analytics to create personalized content and channel experiences.
• Pharmaceutical sales experience in a hospital/specialty environment.
• Strong analytical, strategic and planning skills.
• Highly motivated, results oriented orientation with demonstrated leadership and communication skills.
• Excellent verbal and written interpersonal and communication skills.
• Ability to drive projects forward, work on own initiative and with a cross functional team.
• Demonstrated project management skills and track record of meeting deadlines.
• Proficient in English. French proficiency is a definite asset.

Required/Preferred Education and Licenses

• Bachelor's Degree or equivalent. Life Sciences or related discipline is preferred.

This role requires approximately 30 - 40% travel.