Area Sales Manager

About this Role

Area Sales Manager role within Dawsongroup Truck and Trailer is all about growing relationships, placing assets smartly, and helping customers move away from ownership towards flexible rental solutions.

Responsibilities

• Develop new business across your area while working closely with branch teams to maximise fleet utilisation and long-term value.
• Win new customers through proactive prospecting, networking, and referrals.
• Grow asset rental across contract hire, term rental, transient rental, and finance solutions.
• Build a strong, sustainable pipeline that supports revenue and utilisation targets.
• Work collaboratively with Contract Hire Managers and branch leadership.
• Represent Dawsongroup locally at customer meetings and industry events.

About You

• Comfortable building relationships and opening conversations with new customers.
• Motivated by long term partnerships rather than quick wins.
• Organised and confident managing multiple opportunities at once.
• Open to learning new products, systems, and ways of working.
• Experience in asset rental, transport, logistics, or field sales is useful but not essential.

About Us

Dawsongroup Truck and Trailer is part of Dawsongroup, a family business founded in 1935 and operating in asset rentals since 1974. We are recognised as a market leader in truck and trailer rental, contract hire, and smarter asset strategy.

Benefits

• Funded training and clear internal progression pathways.
• Up to 25 days leave including your birthday, plus bank holidays, and up to 10 additional days through service and purchase schemes.
• Life assurance, wellbeing support, and cycle to work schemes.
• Long term incentives and recognition for contribution.
• A supportive sales culture focused on teamwork, not lone working.

Equal Opportunity Employer

Dawsongroup is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.